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Product Design Specialist - Design Systems (Digital: BT Business)

Job Req ID:  34976
Posting Date:  20 Jul 2024
Function:  Design
Unit:  Digital

Snowhill, Birmingham, United Kingdom

Salary:  Competitive with great BT benefits

Full time, 3 days a week together in our Birmingham, Bristol or Manchester Digital Hubs (flexible 2 days remote wherever). 

At BT Group, we help our customers connect for good. BT Business plays a crucial role in this mission by providing essential telecommunications products and services to UK businesses of all sizes, as well as public sector and charitable organisations, and global multinationals.

Our digital design team are the custodians of the BT brand online. To work efficiently, consistently, and innovate at scale, we’re building a Design System. The Design System provides design and code User Interface solutions as a kit of parts, ready to use out of the box for our product teams. We are looking for a highly motivated, experienced, and autonomous Design Systems Product Design Specialist to help us achieve our ambitious goals for BT Business Digital.

BT Business also uses the EE brand, and we’re transitioning our Design System to become a theme-able Headless Design System, capable of supporting multiple brands within BT Group as well as user-customisable modes for different platforms and digital experiences. We use industry-leading tools and techniques while reimagining the BT brand online as it refocuses from consumer to business-to-business. If you’re an autonomous and experienced Product Designer with Design Systems expertise and the appetite for a high-profile challenge, come and join us!

Role accountabilities:


As a Product Designer on this cross-functional team, you’ll generate components, patterns, interactions, and behaviours which define our design system and underpin BT’s products and user experience. This role also has a crucial educational and customer service aspect to help our internal teams use the design system.

You will cater to two types of users:


  • Internal design and engineering teams: You'll collaborate cross-functionally to ensure teams are well-supported and have what they need to design their features.
  • Customers and agents: Those who use and interact with our products.

You'll have the following skills & experience:


We are looking for an experienced designer who has developed effective design systems. You should be a self-starter who thrives on building intricate design systems and continually seeks ways to improve effectiveness. You should also have:


  • Strong attention to detail and a natural eye for design
  • Proficiency in crafting Figma components using variants and properties
  • Extensive experience in product design, particularly in Design System and Design Language development
  • Ability to take a project from ideation to completion, with exceptional UI skills and a good understanding of UX practices
  • Systems thinking and the ability to make rational, logical design decisions
  • Knowledge of modern and emerging web and mobile UI patterns and design tools
  • Passionate about continuous learning and advancing your craft
  • Good technical background with an understanding of User-Centred Design, and experience in applying research and usability testing methodologies
  • Excellent communication and collaboration skills in cross-functional teams
  • Experience working in agile squads
  • Enthusiastic about design and a great team player
  • Strong presentation skills and knowledge-sharing abilities
  • Highly advantageous but not essential:
  • Experience with Tokens Studio for developing multi-theme design systems
  • Advanced knowledge of Figma Variables




  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV with TNT Sports and NOW Entertainment
  • 50% discount for friends and family on EE mobile pay monthly and SIM only plans


Our leadership standards:


-Looking in-


Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.


Owning outcomes
I take the right decisions that benefit the broader organisation.


-Looking out-


Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.


Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.


-Looking to the future-


Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.


Building for the future
I build diverse future-ready teams where all individuals can be at their best.


How to apply:

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!


What we stand for:

We believe in a completely personal environment, where you’re treated like you want to be treated. We’re committed to working together to build a community where everyone feels they belong. Whatever your age, race, sexuality, disability, religion or gender identity, we recognise and celebrate our differences and embrace diversity at all levels. Everyone is welcome at BT Group.

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