About the role

In a complex business like BT, performance is measured in many different ways across commercial, product, digital and finance teams.
This role ensures marketing is fully connected into that ecosystem — by:

•    bringing engagement and demand metrics into recognised business frameworks
•    creating a clear and consistent ways to measure campaign performance
•    enabling marketing teams to confidently set and manage their own targets

This is not a campaign execution role — it is about defining how performance is measured, understood and used to drive better decisions, customer outcomes and commercial growth.

What you’ll be doing

•    Bring together established business metrics and marketing engagement data to create a recognised and trusted set of KPIs for measuring campaign performance
•    Recognise and evolve a core set of marketing KPIs that align with commercial, product, finance and digital measures, strengthening the link between marketing activity and ROI
•    Enable campaign and marketing teams to define, set and own their engagement targets by providing clear frameworks, benchmarks and practical guidance
•    Support teams in tracking and interpreting performance, building capability and confidence in using data to manage and optimise activity
•    Ensure all performance data is accurate, joined-up and accessible through simple, intuitive self-serve reporting tools and platforms
•    Create a clear line of sight from campaign activity and engagement through to customer behaviour and commercial outcomes
•    Translate complex, multi-source data into clear, actionable commercial insight to inform prioritisation and investment decisions
•    Identify and close gaps between marketing, digital and commercial measurement to improve alignment, attribution and trust in performance data

Essential Skills / Experience

•    Strong understanding of marketing performance, attribution and ROI measurement
•    Experience working across multiple data sources (media, martech, commercial, financial)
•    Ability to translate complex data into clear insight for decision-making
•    Proven track record of building reporting frameworks and dashboards and the use of data visualisation platforms
•    Strong stakeholder management across marketing, finance, product and digital teams
•    Comfortable operating at both strategic and operational levels

Mandatory
•    5+ years’ experience in marketing analytics, performance reporting, or data-led marketing roles within complex organisations
•    Proven experience working with multiple data sources (e.g. media, martech, digital, commercial, finance) to create integrated performance views
•    Strong experience in data visualisation and dashboarding tools (e.g. Power BI, Tableau or similar)
•    Experience designing or evolving KPI frameworks and performance measurement approaches
•    Strong understanding of marketing performance metrics across brand, demand generation and digital channels
•    Experience working with senior stakeholders to translate data into insight and support decision-making

Desirable Skills / Experience

Desirable
•    Experience operating within a matrixed organisation with multiple data owners and systems
•    Familiarity with martech platforms and media reporting ecosystems (e.g. CRM, analytics, attribution tools)
•    Experience improving data quality, tracking and measurement frameworks
•    Strong stakeholder influencing skills across marketing, finance, product and digital teams
•    Good commercial awareness and understanding of how marketing activity drives revenue, margin and growth
•    Confident presenter, able to communicate complex data and performance stories in a clear, visual and compelling way

Our Package

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.