About the role

This role is pivotal in driving the commercial success of our consumer propositions representing the BT and EE brands developing and managing across the core categories of Broadband, TV and Mobile. You will develop solutions that meet our customers’ needs and commercial ambition ensuring that what we take to market is relevant, differentiated, and drives growth. Your work directly impacts on customer acquisition, ARPU, retention, and brand perception ensuring that we win in the market.

What you'll be doing

• Developing the end-to-end customer proposition strategy covering broadband, TV and Mobile categories for the BT and EE brands
• Translating unique selling points and product features into clear, compelling customer offers that drive uptake and loyalty
• Collaborating with Product and Pricing teams to build commercially viable propositions that meet margin, service revenue and base outcomes
• Partnering with wider Consumer teams e.g. Partnerships, Products and Brand teams to deliver effective go-to-market plans and campaign activity to deliver excellent execution for our customers
• Manage segment-specific strategies (e.g., youth, families, high-value customers)
• Using customer insight, NPS feedback, and competitor analysis to continuously improve propositions
• Building and presenting business cases and performance of key propositions at all levels of the Organisation including new Marketing & Commercial Governance
• Work closely with Product Tribes and Technical teams to meet launch expectations, ensure feature readiness and quality outcomes
• Act as the voice of the customer in product, pricing/tariffing, and commercial planning forums
• Manage the proposition lifecycle, including launch, iteration, and sunsetting understanding customer and commercial implications
• Support the establishment and engagement of the wider Customer Marketing team in the new organisation

Essential skills/ experience

• Experience in telco customer marketing development and delivery

• Proven track record in building and launching customer propositions that drive growth
• Deep understanding of pricing, product, marketing, and customer insight dynamics
• Skilled in commercial analysis, and storytelling to build a case for change
• Collaborative leadership style with the ability to align and influence cross-functional teams
• Ability to present at all levels of the organisation to gain buy in for activity
• Comfortable navigating complex, fast-moving commercial environments

Our package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family 
• Market-leading paid carers leave with up to 2 weeks off 
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.