About the role

It’s an exciting and pivotal year for BT as we build on our relaunch back into the market, and you will play a key role in planning and delivering our Demand Generation campaigns for BT.  

Working with some of the UK’s most talented and awarded agencies, you will be responsible for delivering best-in-class, performance-led creative across both traditional and digital channels, including dynamic and personalised executions. Your focus will be on driving commercial impact across our consumer propositions including Broadband and TV.  

You will manage multiple campaigns simultaneously, end-to-end, coordinating a wide range of internal and external stakeholders. This includes major launches, seasonal moments, sales-driving campaigns and always-on performance activity. You will continually look to push boundaries, ensuring our creative and propositions keep us ahead in an increasingly competitive and fast-moving market. 

Working closely with media teams, you will ensure campaigns are optimised to deliver the strongest possible ROI for our Consumer Demand Generation budgets. You’ll collaborate with leading agencies and media partners to maximise our reach and relevance in customers’ everyday digital lives, while consistently driving both commercial performance and brand metrics. 

If you want to be part of a dynamic, high-performing Consumer business, this is the place to do it. Your work will directly support our growth ambitions - helping us win new customers, drive innovation in how we go to market, and stay ahead of the competition.

What you’ll be doing

• Responsible for briefing, planning and delivery of Demand Generation campaigns across BT Consumer, working closely with agencies and multiple internal stakeholders (including P&L, Devices, Legal, Media and Digital).
• Leading campaign delivery across our Consumer propositions, with an initial focus on Broadband, and flexibility to support wider categories such as Mobile and TV as required.
• Developing strong relationships with Media teams to ensure a fully integrated response to briefs, alongside clear performance measurement and optimisation.
• Delivering best-in-class, performance-led creative across all media touchpoints, within a consistent brand framework, spanning major launches, seasonal activity and always-on campaigns.
• Working closely with the wider Brand team and broader business to ensure all activity is aligned, integrated and supports overall Consumer growth objectives.
• Shaping the creative approach by audience and product category, ensuring relevance, cut-through and commercial impact.
• Ensuring all campaigns have clear objectives, defined success metrics and robust reporting frameworks in place.
• Day-to-day management of creative agency partners, workflows and delivery timelines.
• Building and strengthening agency relationships through regular touchpoints, including monthly briefings and quarterly reviews.
• Managing complex budgets across campaigns, including a mix of internal investment and manufacturer funding where applicable

Essential Skills / Experience

• Strong knowledge and experience in Demand Generation marketing, with a proven track record of delivering both ATL and BTL campaigns.
• Demonstrated ability to deliver high-quality, performance-led creative across all media channels (digital and traditional), with a focus on driving best-in-class direct response outcomes.
• Ability to quickly build credibility and establish strong working relationships with a wide range of stakeholders (e.g. Legal, Product, Trading, Marketing).
• Proven experience operating effectively within a complex, fast-paced, matrix organisation.
• Strong organisational skills, with the ability to manage multiple campaigns simultaneously and prioritise effectively across competing demands.
• Experience in leading and shaping agency partnerships, ensuring clarity of workflow, alignment on priorities and strong cross-agency collaboration.
• Ability to inspire teams and partners, driving continuous improvement in creative output and media effectiveness.
• Commercially focused, with a track record of translating strategy into practical, actionable marketing plans that deliver measurable business impact.
• Comfortable working with ambiguity, able to identify solutions, mobilise resource and drive pragmatic outcomes.
• Ability to work in a fast-paced environment, with flexibility to support key campaign moments where required.
• Experience developing and delivering effective campaigns for large brands in complex, commercially driven organisations, ideally within telecoms, broadband or subscription-based products.
• Proven ability to manage high volumes of campaign activity, balancing multiple launches and executions each month.
• Strong stakeholder management experience, with the ability to influence and align cross-functional teams to deliver against shared objectives. 
  
  

Desirable Skills / Experience

• A working understanding of performance media is advantageous, but not essential

Our Package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.