About the role

The Content Design Practitioner supports and executes a range of content design activities, ensuring that BT’s products and features are of the highest level of craft and execution, easy to use, and deliver experiences that create value for customers. 

The role sits within the Customer Experience team in our Business operation, with the work covering our digital touchpoints across BT Business, EE Business and BT Wholesale.

What you’ll be doing

1. Delivers initiatives to improve the user experience of content from conception to launch in partnership with product managers, engineers, user researchers and product designers 

2. Implements strategic decisions around the future direction of BT’s products and content design strategy 

3. Contributes to the design of end-to-end user flows and experiences within BT’s design systems and standards 

4. Crafts digital-first experiences that achieve Business goals 

5. Builds meaningful relationships, contributes to a culture of design excellence and promotes a user-centred way of working 

6. Advocates for customer needs, ensuring that designers and squads are designing solutions that solve real customer needs 

7. Supports the implementation of continuous improvement opportunities to improve the design team processes, ensuring a consistent and coherent process to manage design quality  

and collaboration across squads 

8. Continuously develops and shares with team knowledge on emerging trends and changes in the customer experience, nurturing a shared understanding of customer problems and  

ensures that the squads are sharing ideas and insights 

9. Develops content at any level of fidelity needed with minimal guidance, while being as lean and outcome focused as possible 

10. Executes user journey mapping in order to identify pain points and user needs 

11. Ensures all content is aligned with the BT Group brand tone of voice, meets AA accessibility standards and is legally compliant 

Essential Skills / Experience

The ideal candidate will have the following skills and experiences: 

Content Design 

Product Design 

Content Hierarchy 

User Research 

Accessibility & Inclusive Design 

Content Management Systems (CMS) 

Search Engine Optimisation (SEO) / Generative Engine Optimisation (GEO) 

Design Thinking 

Growth Mindset 

Decision Making 

Inclusive Leadership 

Artificial Intelligence 

Our Package

10% on target annual bonus
Access to an online private GP 24/7 for you and your immediate family
Market-leading paid carers leave with up to 2 weeks off
Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
Discounted EE and BT products, including mobile and broadband
Market leading Pension scheme – 5% from you and 10% from us
Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.