About the role

You will serve as the primary contact for journalists and social media influencers and other external stakeholders, communicating BT International’s ambition to become the world’s leading provider of secure multi-cloud connectivity.

This means developing relationships with key media contacts as well as building alliances across industry, professional associations and among BT’s own experts and leaders.

You will build awareness and favourable image of the company and ensure BT’s business interests are represented through both, coverage in traditional media and engagement in social media.

You will manage internal communications in the region with a goal to improve employee engagement and work with the Purposeful Business team on the delivery of their projects and programmes in the Asia, Middle East and Africa (AMEA) region.

What you will be doing (Role Accountabilities)

• Provide timely intelligence and communications counsel to the business - in particular International’s senior management - on developments in the region as well as issues that could potentially impact on BT brand, both externally and internally
• Accountable for delivery of external communications strategy in AMEA
• Manage & execute conventional and social media strategy across all key markets in AMEA, including the UAE, India, Singapore, China and Australia
• Support regional MD and his leadership team with a clear messaging strategy for engagement with external stakeholders, including media, customers, partners and other key opinion formers
• Advise on media and content approach, including insights on current issues, themes and opportunities
• Design and deliver internal communications strategy for AMEA
• Support regional MD and his leadership team with a clear messaging strategy for internal audiences, an appropriate channel strategy and content plan
• Design and execute programmes to increase employee motivation, optimise ways of working and improve behaviours, in line with BT’s values
• Liaise with the Group Corporate Affairs & Brand team for the regional execution of global initiatives – including change programmes, engagement initiatives and crisis management
• Drive best practice in the effective use of online internal platforms and channels such as Viva Engage and intranet

What you’ll need to succeed (Skills & Experience)

• Storytelling with data: strong skills in building the case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audiences
• Business acumen: Knowledgeable in business strategy and the drivers of organisational performance, including people drivers of performance and financial literacy (e.g. business KPIs, business cases)
• Proven skills in communicating change in complex environments
• Excellent stakeholder relationship management skills
• Persuasive communicator, with great presentation skills
• Excellent programme management skills with the capability to juggle a range of large projects and consistently deliver results
• Ability to operate within a multinational matrix environment
• Ability to make decisions and respond rapidly under crisis situations and in line with business needs
• Experience in a senior PR/media relations role in the global B2B space, with a proven track record in technology PR (IT, cybersecurity, telco, etc)
• Degree and post graduate qualification in a related subject (e.g. Business / Marketing / Communications).
• Excellent media contacts in the B2B technology space
• Great track record in managing internal communications
• Crisis communications
• Superb written and spoken communications skills in English, other languages a plus
• Agency and budget management experience

BT Group’s Behaviours

Customer First

Prioritise customer needs in every decision and action.

Challengers

Challenge the status quo and bring innovative ideas to life.

Committed

Own outcomes and deliver with integrity.

Clear

Communicate openly and simply, ensuring alignment.

Connected

Collaborate across teams to achieve shared goals.