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Propositions & GTM Specialist

Job Req ID:  54840
Posting Date:  13 Jan 2026
Function:  Sales and Commercial
Unit:  UK Business
Location: 

UK Wide, United Kingdom

Salary:  Competitive with benefits

Closing Date: 21/01/2026

Location: London, Birmingham, Bristol, Manchester, Glasgow or Belfast

Why this job matters

We’re building one of the UK’s strongest sales teams—driven, ambitious, and focused on winning. Our goal is to bring market-leading solutions to customers, powered by deep expertise, competitive pricing, smart channels, and best-in-class tools. At the heart of this is a high-performance culture with clear career progression and a shared ambition to be the UK’s best sales force.

As a Proposition & Go-to-Market Manager, you’ll create innovative, customer-focused propositions that help businesses succeed and deliver commercial growth for BT Business.

You’ll lead go-to-market launch strategies, coordinate cross-functional teams, and ensure propositions land smoothly with both sales teams and customers. You’ll also manage and develop your team, supporting them to achieve their goals and grow their careers.

What you’ll be doing

• Lead and develop a team of Proposition & Go-to-Market professionals

• Use customer insight, market analysis, and sales feedback to identify the needs of UK business customers

• Develop compelling value propositions that address those needs

• Work closely with Product and Digital teams to align customer requirements with delivery plans

• Champion the voice of the customer across the UK Sales & Commercial (S&C) organisation

• Define revenue assumptions and support business cases to secure investment in new propositions

• Own propositions end-to-end, monitoring performance, identifying opportunities to evolve, and ensuring targets are met

• Recommend opportunities to simplify and optimise the propositions portfolio

• Own and execute go-to-market plans, coordinating activity to ensure strong launch and adoption

• Shape change to land effectively across all UK sales channels

• Build and maintain strong relationships with key GTM stakeholders

• Represent proposition and GTM change in relevant governance and forum meetings

The skills you’ll need

We’re looking for someone with transferable skills—if you don’t meet every requirement, we’d still love to hear from you.

• Proven people leader who can motivate, develop, and support high-performing teams

• Strong experience creating and positioning compelling customer value propositions

• Confident using market insight, research, and analysis to shape propositions and GTM plans

• Solid understanding of B2B markets, including Connectivity, Digital Workplace, Mobile, and Security

• Excellent communication and presentation skills, with the ability to influence stakeholders and build business cases

• Skilled in translating complex technical solutions into clear customer benefits

• Experienced in project managing go-to-market activity across multiple stakeholders

•Comfortable working at pace, managing competing priorities, and driving results

• Creative, customer-focused, and motivated to innovate

Here are some of the great benefits we offer

• 10% on target bonus 
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave:  receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave 
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our working model

Hybrid policy: Three in the office, two remote

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled.  As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. 
 
Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband.  Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. 
 
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.  This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.  
 
Change on the scale we will all experience in the coming years is unprecedented.  BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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