Job Description
Product Marketing Manager
Req ID:  57289
Posting Start Date:  30/03/2026
Job Function:  Brand and Marketing
Division:  Strategy & Change
Job Location:  GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey
Advertised Salary:  Competitive salary & benefits

Why this job matters

Etc. is the innovation arm of BT Group. We accelerate how BT builds products that connect customers to the beating heart of the country – our network. We reimagine how our network, data, people and partners come together to help businesses transform, and to keep society connected.

We are seeking an Senior Product Marketing Manager to lead the strategy, development and execution of product marketing approaches that deliver cut through, differentiation and support growth ambitions.

You will be primarily focused on leading product marketing initiatives to support Data and Developer Solutions - the unit that includes Active Intelligence, BT’s mobile powered insights proposition. You will also have the opportunity to grow the role and take on broader Growth and Go-To-Market responsibilities.

This is a cross-functional role that collaborates across Growth and Go-To-Market, Etc. marketing team, brand, product management, sales, commercial, legal and corporate communication teams.

We are looking for somebody who possesses a passion for product marketing, knowledge of new and emerging technologies and trends across B2B geolocation data and insight markets, strong lateral thinking skills and who is excited to work in a low-certainty environment.

 

Key elements of the role will be to:

 

  • Define, develop and implement marketing programmes and propositions to drive customer, revenue and business growth.
  • Manage the design, development and implementation of marketing activity within Active Intelligence in support of the overall marketing strategy, plans and objectives.
  • Support with research and analysis, the operational marketing activities that define the propositions/products in the marketing process, the development of new or existing products and/or propositions through the appropriate use of channels
  • Communicate detail of programmes and translate plans/programmes into detailed objectives.
  • Support the production of business cases for Active Intelligence marketing programmes / campaigns
  • Create and share content via LinkedIn building awareness of Active Intelligence
  • Manage and co-ordinate Active Intelligence content of on BT web properties
  • Create content and landing pages that result in new customer lead generation
  • Identify opportunities for Active Intelligence to attend, exhibit and speak at relevant conferences and events
  • Write/co-ordinate the production of blogs, articles, use cases, white papers, guides, podcasts, webinars and downloadable content to promote Active Intelligence
  • Monitor the competitive landscape for activity highlighting new opportunity and risk
  • Work with BT’s internal PR team to generate a calendar of regular and ad-hoc stories to enable Active Intelligence to own category
  • Manage relationships with key stakeholders, partners and suppliers, both internal and external.
  • Measure campaign performance with analytics, continuously optimising campaign and activity to improve lead generation and sales conversion 

 

The skills & experience you'll need

Essential 

  • In-depth experience of product marketing – Detailed understanding and experience of product marketing disciplines and track record of utilising the whole marketing mix
  • Relevant marketing degree and/or significant experience in inhouse or agency roles
  • Exceptional verbal and written communication skills – Proven skills in delivering high quality written content and storytelling
  • B2B data and insights knowledge – understanding and experience of data and insight products, emerging technology trends and B2B business models
  • Zero to one experience and mindset – experience and comfort operating in hands-on, fast moving environment with low certainty and end to end ownership
  • Experience with product marketing and CRM tools – strong working knowledge and experience of using product marketing software packages, CRM (e.g. Salesforce) and reporting tools

 

Ideal

We will consider a range of candidates, even if they do not meet all the criteria listed.

  • Awareness of how to grow the engagement, audience and customer base of an B2B startup/scaleup business.
  • Ability to influence key stakeholders to get things done and delivered on time and on budget
  • Exceptional verbal and written communication skills
  • Analytical skills
  • Relationship management
  • Experience managing small teams and coordinating non-direct reports
  • Ability to develop and sustain close working relationships with key stakeholders in product, business development and external suppliers and partners
  • Demonstrated ability to understand and explain complex concepts and data
  • Ability to make data-driven decisions
  • Excellent interpersonal and collaboration skills
  • Knowledge of our marketplaces – an advantage
  • A knowledge of customer development processes, lean management / product introduction
  • Proven experience in supplier and 3rd party partner management, including the end-to-end delivery of collaborative solutions
  • Experience developing customer-facing product content including customer guides and tutorials, working with marketing teams
  • Experience of using data visualisation tool sets to showcase data – an advantage
  • Demonstrable commercial acumen, entrepreneurial mind set and desire to work in a fast-paced start-up environment

What's in it for you, what are the benefits?

 

At BT, we entertain, educate, and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses, or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration, and inclusivity, that takes a genuine and proactive interest in your progress and development.


Benefits of working for BT include:
• 10% on target annual bonus 
• BT Pension scheme, minimum 5% employee contribution, BT contribution 10%
• X4 Salary Life Assurance
• Huge range of flexible benefits including Cycle to Work, Healthcare, Season Ticket Loan, Electric Vehicle Salary Sacrifice
• 25 days annual leave (not including bank holidays), increasing with service
• Equal family leave:  receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks paid carer’s leave 
• World-class training and development opportunities
• Option to join BT Shares Saving schemes
• Discounted broadband, mobile and TV package
• Access to 100’s of retail discounts including the BT shop

 

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled.  As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. 
 
Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband.  Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. 
 
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.  This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.  
 
Change on the scale we will all experience in the coming years is unprecedented.  BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.