Product Growth Lead (BT Digital: Etc.)

Job Req ID:  323
Posting Date:  13-Sep-2022
Function:  Product & Propositions

1 Braham Street, London, United Kingdom

Salary:  Base up to £95,000 + bonus & benefits. Flexible fo

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.



About this role

Etc. at BT Group

At Etc. we build and accelerate businesses in emerging categories adjacent to BT to disrupt for good.


We combine the power of BT with a founder mindset to create new product businesses. This model is known as a start-up from within, where we merge the agility of a start-up with the brand, people, channels, and operations of the BT Group. We are customer obsessed, product-led, entrepreneurial, and fearless. The Product Strategy team, where this role sits in the Etc. Product Factory rapidly discovers and develops ideas outside of our established verticals.


We are seeking a senior commercial strategy manager to help us manage investment in future product ideas. This role collaborates with product strategy, product managers, and product development teams across life cycle stages, from conception to scaling. We are looking for somebody who possesses strong analytical skills, stakeholder management abilities, and business acumen, and who is excited to work in an extremely low certainty environment. This is an individual contributor role, with a possibility for expansion in 1+ year.


You'll have the following responsibilities

  • Manage investment into future product opportunities
  • Create business models, pricing, packaging, and go-to-market strategies, and evaluate profitability, speed to market, and cost expectations
  • Carry out strategic analysis on competition, technologies, and trends, as well as M&A, partnership, and supplier choices
  • Align future product opportunities to assets available across the BT Group
  • Create commercial cases, working closely with the FP&A team
  • Support strategic planning and special projects
  • Work in ways that suit you – Have flexibility in where, when, and how you work


You'll have the following skills & experience


  • As able to “do” as to lead, with a willingness to be hands-on
  • Strong financial modelling and data analysis skills (Excel, SQL, data visualisation tools, etc.)
  • Ability to communicate recommendations in a compelling way to a varied audience (in writing and verbally), from colleagues to senior leadership and the executive committee
  • Ability to create collaborative connections across product development teams
  • Primary and secondary research and analysis
  • Self-motivated and self-organising, able to work with flexibility


  • Experience is expected in one or more commercial “new business” disciplines, such as pricing, marketing, sales, or business development; experience in several disciplines is desirable
  • Experience forecasting products, projects/programmes, and investments
  • Experience tracking and reporting on in-flight initiatives
  • Investment or accountancy qualification (CFA/ACA/CIMA/etc.) - a qualification is not expected



  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 15% on target bonus
  • Company car cash allowance
  • Life Assurance
  • Pension scheme
  • Private Medical cover
  • Share save scheme
  • 50% off BT and EE mobile pay monthly or SIM-only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans