Media Manager

Why this job matters

EE is a top 5 UK advertiser and in this job you’ll help shape £130m+ of investment across the brand. Our current models show that media drives over 15% of total consumer sales and delivers our brand metric scores that drive the EE forward. 

In this role you’ll play an important part in designing and delivering media campaigns to hit EE’s brand measures and sales targets. Working in the Media Team you’ll work at a fast pace in an environment with plenty of supportive challenge. We are always testing and learning on each product and constantly adapting what we do as a result to improve short term and long-term media efficiency and effectiveness. 

We are a friendly bunch of people, approachable, open and easy to work with. We’re all passionate about media and love to ‘spod out’ as a team, talking about media data, channel strength, whether to believe our most recent Econometric model findings, the future digital platforms, and innovation in media etc. 
 

What you’ll be doing

• Lead the delivery of media campaigns for EE, primarily brand consideration campaigns.
• Support the Senior Media Manager and Principal - Media, across wider media strategy e.g. translating segmentation work into addressable audiences for key channels.
• Collaborate with Brand Planning and Campaign Managers to agree campaign KPIs and targets as part of the briefing process, ensure campaigns are designed to deliver against them.
• Manage the media agency teams throughout the campaign process from briefing, through execution to post campaign analysis.
• Work with the Media Agency and Media Audience Manager to implement an audience first approach to media plans with careful use of data and insight based on objective as well as performance seen to date. 
• Nuture and manage solid relationships with internal stakeholders across the wider business and external partners, including creative agencies, as needed to secure stakeholder buy in to recommended media approaches.
• Work closely with the Senior Media Effectiveness lead on the data inputs and interpretation of the econometric modelling
• Drive innovation in media planning to improve our campaigns, testing new ideas, initiatives, platforms and data sources.
• Assess daily/weekly campaign performance and make mid flight optimisation decisions using live data from multiple inputs and produce end of campaign PCA’s gathering smart insights and making sure that smart insights are applied to future campaigns.
• Implement your broad industry knowledge and understanding and expert independent perspective on the UK media landscape to drive forward EE’s media plans and also educate internal team where needed on the role of media.
• Manage media budgets across campaigns, raising and reconciling PO’s with marketing finance team.
• Use understanding of the telco market and competitors in planning to maintain EE’s market position.
   

The skills and experience you will have under your belt

• Previous experience in activating media campaigns across multiple media channel including Broadcast TV and OOH/DOOH and Radio, Digital Audio, Meta and all other social platforms, programmatic, BVOD/SVOD and OLV.
• Proven experience of managing media agencies and owning the day to day relationships within the teams across media, creative and social agencies to execute media campaigns.
• Evidence of media budget accountability and management in excess of £20m per annum 
• Able to use Econometrics and other advance statistical techniques to scope, design and interpret media performance data to improve business results.
• Proven ability to set appropriate media targets and measuring commercial and brand targets for campaigns.
• Deep understanding on the application of media data and media targeting solutions.
• Proven ability to forecast performance delivery of media in terms of traffic and sales. 
• Proven ability track direct and indirect campaign effectiveness and to make in flight campaign optimisations.
• A passion for everything media, with an active interest and understanding of broader advertising industry trends.
• Adept problem-solver and with a natural ability to prioritize tasks 
• Excellent stakeholder management skills.
• Relevant industry experience (Telecoms/Mobile), or media agency experience preferable as is experience of working with industry research tools such TGI, BARB, Google Analytics 
   

What's in it for you? What are the benefits

BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. 

•    Competitive salary
•    25 days annual leave (plus bank holidays)
•    10% on target performance bonus
•    Life Assurance
•    Pension scheme if you pay in 5% BT will pay in an additional 10%
•    Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
•    50% off EE mobile pay monthly or SIM only plans
•    Exclusive colleague discounts on our latest and greatest BT broadband packages
•    BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
•    50% discount for friends and family on EE SIM only plans
•    World class training and development opportunities
•    Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.