Marketing Execution Specialist - 12 month FTC

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. 

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

Why this job matters

You’ll be responsible for the creation and deployment of engaging and high performing communications to our base of customers via SMS, MMS, Email & App Push. You’ll be working within an agile squad creating, testing and deploying communications and collaborating with our technology partners and agencies.

What you’ll be doing

Accountable for delivering high quality, personalised, and accurate outbound communications

• Building, testing and deploying outbound base comms across multiple channels
• Creating reusable templates for E-mail, SMS & MMS sends
• Using complex conditional logic to display the right content to the right customers at the right time
• Working with your squad to design A/B and Multi-Variate tests and configuring them within outbound comms, reporting back on the results of the tests
• Collaboration within your squad ensuring campaign requirements are understood and our execution capabilities are exploited
• Exploiting segmentation and personalisation capabilities within the deployment architecture to ensure all communications are targeted, personalised and highly relevant
• Scheduling and automating base comms
• Responsible for quality checking outbound comms ensuring highly accurate content is presented and ensuring the customer journey through from receiving comms to conversion is seamless
• Understanding marketing channels best practice, driving best practice and highest standards within your squad and with our partners

Accountable for optimising, testing and trialing new capabilities in outbound communications

• Working with capability squads and external vendors to understand new tools, technologies, products and capabilities
• Ensuring our execution capabilities are known both internally and externally, pushing the use of these capabilities as required
• Optimising existing deployments ensuring they are built and automated to the highest possible standards whilst allowing fast updates & replacement of content as and when required
• Collaborating with our internal design studio using Figma and other tools to ensure that proposed designs follow best practice, will work with our CMS and other tools and pushing the use of new capabilities and technologies at the design stage
   

The skills and experience you will have under your belt

• Experience building and configuring data driven campaigns from initial scoping to creation, testing & post campaign reporting
• Evidence of optimising campaign performance through A/B and multivariate testing.
• Experience using CMS and personalisation technologies E.G Taxi for e-mail and MovableInk
• Track record of working effectively in cross-functional teams with excellent stakeholder management skills
• Expert using marketing deployment technology such as Webex campaign, Adobe suite etc. Able to identify opportunities for improvement and drive those improvements with capability squads
• Familiar with agile working practices and technology (Jira/Confluence)
• Knowledge of complex conditional logic scripting languages (E.G Handlebars, Liquid) and understanding of HTML
• Good understanding of Marketing activity in and around the Telecoms and tech industry
• Ability to meet tight timescales and work under pressure
   

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. 

• Competitive salary
• 25 days annual leave (plus bank holidays)
• 10% on target performance bonus
• Life Assurance
• Pension scheme if you pay in 5% BT will pay in an additional 10%
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
• 50% discount for friends and family on EE SIM only plans
• World class training and development opportunities
• Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.