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Gaming Manager

Job Req ID:  51996
Posting Date:  8 Oct 2025
Function:  Commercial Services
Unit:  Consumer
Location: 

UK Wide, United Kingdom

Salary:  Competitive

Join EE as a Gaming Manager: Shape the Future of Consumer

Location: London, Birmingham, Bristol, Manchester

 

Why EE?


Imagine being part of the largest telco in the industry, with over 20,000 employees and 34 million customers. At BT Group, we generate over £10 billion in revenue, offering enormous opportunities for our people and positioning us as No. 1 in the market. Our Consumer Unit is home to three iconic brands - BT, EE, and Plusnet. Each brand is unique, catering to different segments of the market, and collectively, they generate more revenue than any other part of BT. Our goal is ambitious yet achievable: to create a connection in every home in the UK by 2025.

 

As part of EE Consumer, you’ll work at the heart of this ambition, helping us create digital, data-led, and customer-first experiences that transform lives and businesses across the country.

 

Why this role matters

 

Winning in New Markets is a strategic consumer priority, targeting £5bn in revenue by 2030. This growth will be driven by expanding EE’s presence in new markets such as Insurance, Cyber & Home Security, Gaming, and Tech. Significant progress has already been made, with current expectations to deliver a budget of £0.9bn and £0.2bn in margin, alongside further opportunities to be identified, sized, and delivered to meet our long-term ambition.

This role holds end-to-end accountability for Gaming within the Commercial & Marketing function, covering everything from executing the distribution strategy across direct and indirect channels, to owning commercial performance, proposition development, and trading levers. You’ll also lead key Go-To-Market moments, working cross-functionally with stakeholders across the business to ensure the Medium-Term Plan targets are achieved.

 

What you’ll be doing

 

  • Leading the execution of the Gaming distribution strategy across all direct and indirect channels, ensuring revenue and margin targets are met in line with the Medium-Term Plan.
  • Managing commercial performance for all Gaming products and services, including planning and trading to achieve volume, value, market share, and channel targets.
  • Driving quarterly trading success by recommending and implementing commercial levers such as promotions, cost-per-acquisition strategies, and investment plans.
  • Owning the commercial plan and roadmap for Gaming across all channels, supporting the omni-channel strategy and ensuring best in class execution.
  • Supporting the development and delivery of the Gaming marketing plan, including demand generation, propositions, base activity, and launch plans to underpin commercial goals.
  • Overseeing partner channel relationships, managing commercial contracts, setting commission models, and making strategic decisions to deliver on commercial ambitions.

 

What skills you’ll need

 

  • Strong understanding of financial performance drivers including revenue, EBITDA, and FCF, with the ability to build business cases that support commercial interventions.
  • Proven experience in driving and optimising commercial performance across direct and indirect partners, assisted channels (e.g. retail and contact centres), and delivering consistent digital growth.
  • Entrepreneurial approach to identifying and executing growth opportunities, with a focus on innovation and continuous improvement.
  • Demonstrated success in implementing and leading change initiatives that improve commercial performance across business functions and marketing channels.
  • Ability to distil complex performance data and narratives into clear, concise, and audience-tailored content for stakeholders at all levels.
  • Desirable: Subject matter expertise in the Gaming sector, including market context, trading, distribution approaches, and indirect partnerships such as affiliate marketing. A degree-level education or relevant professional qualification is preferred.

 

Benefits:

  • 10% on target bonus
  • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
  • From January 2025, equal family leave:  receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up
  • Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more
  • 25 days annual leave (not including bank holidays), increasing with service
  • 24/7 private virtual GP appointments for UK colleagues
  • 2 weeks carer’s leave
  • World-class training and development opportunities
  • Option to join BT Shares Saving schemes

 

 

A few points to note:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

 

 

Don’t meet every single requirement:

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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