Commercial Marketing Executive

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.

We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.

That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. 

We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

Why this job matters

The Base Enrichment and Household Integration chapters are the home for the ownership of our Customer Journey squads and these have a very significant commercial impact on Consumer.  

They are accountable for delivering revenue, churn, volume, value and NPS outcomes for both EE and BT brands, across all products – taking a household view across the main customer journeys. 

Our Commercial Marketing Executive will be the key support to the Product Owner for these squads deputizing ownership where necessary building personalized customer journeys, experiences and campaigns that help us to extend and deepen our existing customer relationships and building world class business cases and modelling with a test and learn mindset. 

What you’ll be doing

• Help influence and shape requirements for new multi-channel activity from the wider business
• Define the segment/offer targeting for a customer journey. 
• Work alongside Product Owner to drive key commercial base KPIs - Churn, SRC, utilisation, engagement etc. 
• Work with key business stakeholders to identify areas of optimisation
• Work with the multidisciplinary squad to ensure the base customer journey is delivered from idea to execution.
• Support the refining and prioritising of product backlog
• Work with the squad to develop and deliver campaigns across multiple channels, e.g. Digital, Retail, Contact Centres. 
• Build business cases, using insight and modelling to build scenarios
• Drive base trials performance/KPIs including ensuring test and learn v control 

The skills and experience you will have under your belt

• Team player
• Excellent commercial thinker
• Excellent stakeholder management & influencing within the squad, but also with external stakeholder trading, digital, props & customer service teams
• Use of insight to understand macro commercial and customer challenges, and how it impacts the approach of their squad
• Commercial/marketing/proposition experience
• Solution and simplicity focused, always able to break through complex issues
• Strong presentation skills
• Autonomous and able to think on their feet
• Examples of being a self-starter in previous roles and able to take on and develop new skills
• Ideally experience in working in agile operating models and working within squads

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. 

• Competitive salary
• 25 days annual leave (plus bank holidays)
• 10% on target performance bonus
• Life Assurance
• Pension scheme if you pay in 5% BT will pay in an additional 10%
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
• 50% off EE mobile pay monthly or SIM only plans
• Exclusive colleague discounts on our latest and greatest BT broadband packages
• BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
• 50% discount for friends and family on EE SIM only plans
• World class training and development opportunities
• Volunteering days so you can give back to your local community

BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.