Job Description
Vertical Marketing Manager
Req Id:  58071
Posting Start Date:  4/23/26
Job Function:  Brand and Marketing
Division:  UK Business
Job Location:  GBR Bristol - Assembly, GBR-Birmingham-Three Snowhill, GBR-London-BTHQ One Braham, GBR-Manchester-New Bailey
Advertised Salary:  Competitive

Job Req ID: 58071

Posting Date: 23rd April 2026

Function: Brand & Marketing 

Location: London, Manchester, Bristol and Birmingham 

Salary: Competitive with great benefits 

About the role

The Vertical Marketing Manager- Communities will lead the strategy and execution of integrated marketing campaigns to our Communities customers- this includes Local Government, Housing and Education. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes.  

 

The individual in this role will be responsible for planning and executing (with support from specialist teams) a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.

 

What you'll be doing

  • Creates and executes vertical marketing plan in alignment with vertical stakeholders including budget build and ROI
  • Be a subject-matter expert in the vertical (Communities) and build knowledge sharing hubs across the vertical ecosystem
  • Work closely with Public Sector sales teams, insights team and portfolio and partner teams to identify compelling business challenges and build value propositions and solutions solve them.
  • Develop thought leadership content including strong USPs, case studies and use cases
  • Design and deliver UK wide and regional vertical marketing campaigns - segmenting the target accounts and audience, prioritising the right marketing channels including digital, 3rd party events and customer roundtables
  • Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts.
  • Write, edit, and direct the creation of vertical content
  • Collaborate with product and partner marketing to include offers, incentives and new product launches into the vertical plan
  • Maintain a strong relationship and develop sales enablement to ensure continuous engagement by sales to strengthen vertical impact
  • Lead meetings and strategy sessions with Public Sector sales teams
  • Work with leads manager to ensure stronger conversion of marketing qualified leads to sales pipeline and revenue
  • Report regularly to Vertical Lead on activity, performance and ROI for your vertical

 

Essential Skills / Experience

  • Understanding of all aspects of the marketing mix, including research, insight, message development, channels and measurement.
  • Able to turn customer insights into actionable growth initiatives.
  • Ability to manage multiple stakeholders and influence and collaborate across internal and external teams
  • Creative thinking and thought leadership and the ability to turn that into concrete action.
  • Customer centric – building vertical programmes to excite and attract new and existing customers
  • Able to balance developing big-picture strategies with hands-on execution
  • Strong collaboration across various teams to deliver targeted activity into the vertical
  • Experience measuring program effectiveness and ROI
  • Grow and develop vertical marketing professional

 

Our package

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

  • 10% on target annual bonus
  • Access to an online private GP 24/7 for you and your immediate family
  • Market-leading paid carers leave with up to 2 weeks off
  • Equalised maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
  • Discounted EE and BT products, including mobile and broadband
  • Market leading Pension scheme – 5% from you and 10% from us
  • Holiday purchase scheme
  • You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. 

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.