Marketing specialist

Job Req ID:  411
Posting Date:  23-Sep-2022
Function:  Content & Design

Spinning Fields, Manchester, United Kingdom

Salary:  Competitive, with excellent benefits

Our mission is to break down the barriers of today to release the potential of tomorrow. Join us today and release yours.

There are two things that we want to share with anyone considering joining us.

Firstly, we’ve got big ambitions for our colleagues and the future of the organisation. These include our vision that inclusion and accessibility drive every conversation we have and every decision we make. We want our workforce to fully represent the communities and customers we serve, because a diverse business is a better business. We value every colleague, their diversity and the contribution that they make. When we say you’re welcome at BT, we really mean it.

Secondly, the one thing the pandemic has taught us is that a lot of current and future colleagues, where and when possible, want to embrace hybrid working. Therefore, we are introducing smart working at BT. Smart working means having the flexibility to choose, as a team, how and where you work depending on your team’s deliverables and needs; when you are at your shared core location to connect with others and when not. It may not be for every role, and, as part of the recruitment process, you’ll have the chance to discuss smart working and how it might work for the job you are applying for.


About this role

BT HealthTech Incubator

BT HealthTech Incubator is a new venture sat within BT Digital looking at innovative ways to support the health system. Our vision is to help connect people to the right care at the right time, while continuously solving the biggest problems across the healthcare system.


The User Researcher role sits at the very centre of what we do to, ensuring everything we design, build and launch has our users’ needs at the heart of it. If your passionate about working collaboratively, supporting people to live healthier lives and you know how to engage with users then please read below and if the role interests, then get in touch and apply.


You'll have the following responsibilities

  • Lead on research projects within a multi-disciplinary team working closely with Product Managers, Product Designers and Engineers to gain user insights and define the best direction.
  • Define and build research plans, identifying the best approach that suit the scope and focus of the project.
  • Plan and run qualitative studies including field observations, user interviews and diary studies. Using remote and in-person concept and usability testing for existing and future products (web, iOS and Android).
  • Have a keen interest or experience in accessibility, ensuring designs are tested with all user needs considered (Digital inclusion is important to us).
  • Identify actionable insights through quantitative research methods such as large-scale survey and analysis.
  • Propose future areas of exploration from key findings.
  • Collaborate with analytics teams to ensure qualitative insights are backed up by quantitative analysis whenever possible and run some basic quantitative analysis yourself.
  • Showcase the benefits of user research and human-centred-design and why it is so important in building the right products and services.

You'll have the following skills & experience

  • Commercial experience of working as a user researcher and collaboration with product and design teams.
  • Aptitude for making users feel at ease, asking the right questions to gather key insights.
  • Creative approach to presenting your findings, in order to drive engagement and research adoption across the team and the wider business.
  • Successful track record of working collaboratively across multi-disciplined teams (Product Designers and Product Managers).
  • Ability to run research studies yourself, hands-on, from the end to end design thinking process.
  • You enjoy having fun with your work.


  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off BT and EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans


About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.


We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.


So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!