Apply now »

Product Design Manager (Digital : EE/Consumer)

Job Req ID:  30509
Posting Date:  4 Apr 2024
Function:  Content & Design
Unit:  Digital

Sovereign Street, Leeds, United Kingdom

Salary:  Competitive, with great BT benefits.

About this role

Flexible Hybrid working - 3 days a week together in our Leeds, Manchester, Birmingham or Bristol Digital Hub (flexible 2 days wherever).


At BT, we take a user-centered and iterative approach to digital product design to ensure the best experiences for our customers across their journeys. This means we step into the shoes of our customers, to understand how they interact with us digitally and what they expect from our products and services.

As Product Design Manager, you’ll balance a rigorous user-centric perspective with the ability to make bold decisions and help the team move the product and people forward in a fast-paced environment.

BT Design Managers are responsible for quality assurance of the design final product. They stay close to the squads to provide a trusted design leadership, empowering their chapters to run their own crits but stepping in where needed to set and maintain standards of work.
You will also act as a final arbiter of design prioritisation. Great design requires lots of iteration, and excellent work often ends up being deferred due to shifting priorities. With their knowledge of design capacity within their alliance, design managers make the final call on design priorities if it cannot be resolved at squad level.


You will help to grow an amazingly talented design team and to positively impact the lives of the millions of customers that engage with us bringing them close to the things that matter most to them. This is your chance to join us on our ground-breaking journey.


You'll have the following responsibilities

  • You will be responsible for defining, delivering vision and leadership within your own UX & Design team.
  • Accountable for the consistency within your own UX & Design team, the direction set as well as the output of that team.
  • Design execution & delivery - You will be responsible for UX and design leadership and execution – ensuring the team are understanding and translating user needs and business goals into compelling usable and consistent journeys, digital products and services for our customers.
  • Continuous improvement - You will advance how product design engages with user research and data analysis to ensure our approach is evidence based, user centred and drives our experience design decisions.
  • Human driven approach - Lead or oversee experience UX & design efforts on major strategic initiatives across their area of accountability.


Leadership accountabilities

  • Leading inclusively and safely - I inspire and build trust through self-awareness, honesty and integrity. 
  • Owning outcomes - I take the right decisions that benefit the broader organisation.
  • Delivering for the customer - I execute brilliantly on clear priorities that add value to our customers and the wider business. 
  • Commercially savvy - I demonstrate strong commercial focus, bringing an external perspective to decision-making.
  • Growth mindset - I experiment and identify opportunities for growth for both myself and the organisation. 
  • Building for the future - I build diverse future-ready teams where all individuals can be at their best.  

You'll have the following skills & experience


  • Interaction Design & Prototyping - defining the order and experience of the users activities within the digital touch-points.
  • Visual Design & Finesse - crafting interactions into a simple and delightful user interface.
  • User Journey Mapping - designing end to end journeys with needs and data at their heart.
  • User Research & Testing - discovering issues and needs regular qualitative learning.
  • Data Analysis, MVT & A/B Testing – analysing behaviours and appetites using regular quantative learning.

The following qualities:

  • Lean approach to action; continually finding ways to deliver more value to the customer and the business with less effort.
  • Strategic thinking and planning; driving efficient ways of working, looking to make a best-in-class design team and operating model.
  • Entrepreneurial and flexible approach to activities; adapting behaviours and proactivity removing barriers to delivering results.



  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • Direct share scheme
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV with TNT Sports and NOW Entertainment
  • 50% discount for friends and family on EE SIM Only plans & airtime element off a Flex Pay plan

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.

We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.


Diversity & Inclusion  

We hire for culture add, not culture fit. We embrace and encourage everyone to bring their unique personalities to the team, fostering an environment where they can freely express themselves with confidence and support. Our commitment to hiring people from diverse backgrounds enhances our team's values and enriches the quality of our work, allowing us to collectively achieve more than the sum of our individual contributions.


How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!




Apply now »