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Field UK ABM Marketing Manager Lead

Job Req ID:  22687
Posting Date:  21 Nov 2023
Function:  Product & Propositions

Snowhill, Birmingham, United Kingdom

Salary:  Competitive Salary and Benefits

Recruiter: Dean Bowers

Hiring Manager: Jayne Smith

Career Grade: D

Closing Date: 05/12/23
Locations: Birmingham, Bristol, London, Manchester

Why this job matters


The UK ABM Marketing Manager Lead will be responsible for leading a team designing and delivering end-to-end marketing programs into the sales channels in the UK. The role will include delivering bottom of the funnel marketing to drive velocity of conversion, the marketing plans and all go to market executions into the sales teams including ABM, regional roundtables, supporting major campaign activations, case studies, customer demand marketing and lifecycle comms.

The UK ABM Marketing Manager Lead will understand the outcomes the UK sales teams need from marketing and be responsible for ensuring we support MTP delivery and representing the marketing team into the sales channels. 

What you’ll be doing


  • Key interface into the UK sales teams segments accountable for ensuring the marketing activity relevant to the segments is joined up e2e across all customer touchpoints.
  • Lead and motivate a high performing team within marketing to deliver on agreed field marketing strategy. This includes supporting the activation and enablement of major campaigns effectively into worldwide channels.
  • Create and execute ABM / regional campaigns based on customer challenges, collaborating with Partner and portfolio teams and in alignment with the brief defined with the planner & segment stakeholders.
  • In life communications into segments, marketing updates, price increase, incentives and defines mandatory customer comms requirements (delivered via Digital Mktg)
  • Sales enablement – ensures sales enablement content is updated/collated as required and uploaded to the right tools; collaborates with Product Marketers to understand what product content is created/updated and the best way to communicate with sales teams.
  • Collaborate with the campaigns team to ensure best practice on smaller targeted campaigns.  Including securing the budget for ABM/regional campaigns. While providing results and ROI on customer activity.

Essential Skills


  • Strong leadership skills, with the ability to develop and motivate a team.
  • Skilled in building string relationships with senior sales leads to ensure high engagement with marketing plans.
  • Ability to work with multiple stakeholders across different teams to deliver activity on time and within budget.
  • Skilled at prioritising marketing activity to deliver maximum ROI.
  • Ability to bring together data points, insight and analytics from multiple sources (internally and externally) to build end to end ABM/Regional campaigns across each segment.
  • Working with Senior Field Marketing Manager to ensure the UK marketing plans are represented and communicated effectively to the wider marketing team and which look joined up e2e for our customers.
  • Ability to provide direction and support to segment managers and professionals.

What we'd like to see on your CV



  • Experience in leading a B2B field marketing team.
  • Strong relationship building skills.
  • High ABM skills.
  • Strong Commercial acumen.
  • Confident presenter.



  • Competitive salary
  • % on target bonus
  • 25 days annual leave (plus bank holidays), increasing with service
  • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
  • Huge range of flexible benefits including cycle to work, childcare vouchers, healthcare, season ticket loan
  • Option to join BT Shares Saving schemes
  • Discounted BT products including broadband and BT Sport
  • Access to 100’s of retail discounts including the BT shop

#LI-Onsite, #LI-Hybrid

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.


Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.


Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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