Product Design Specialist ( BT Digital : Consumer Innovation)

Job Req ID:  1840
Posting Date:  26-Nov-2022
Function:  Content & Design

Snowhill, Birmingham, United Kingdom

Salary:  Competitive, with great BT benefits.

We’ve always been an organisation with purpose; to use the power of communications to make a better world. You can trace this back to our beginning as pioneers of the world’s first telecommunications company.

At our heart we’re a technology company with research and innovation in our bones and a desire to be personal, simple, and brilliant for our customers - those are the values we live by whilst also creating an inclusive working environment where people from all backgrounds can succeed.

Our pursuit of progress over the past 180 years has established BT as a strong, successful brand, with huge scale capable of achieving great things. From supporting emergency services, hospitals, banks and keeping economies around the world online, safe and secure, to delivering large scale technology infrastructure like the creation of BT Sport. Today in this fast changing, always on, digital world our purpose remains true. Yet the market conditions, regulation and competition we face are tougher than ever before. So, if you have the drive, optimism and resilience to help propel us forward we’ll offer unrivalled personal development, a wealth of opportunities to learn, experience new things and pursue new careers. With our fresh outlook and new brand direction we continually aim to go beyond limits to deliver outstanding experiences for our customers and be there for everyone as we re-establish ourselves as the fabric of the nation. If that’s you and what you’re looking for, we’d love you to be part of our future.


BT Digital : Consumer


Unprecedented scale and opportunity

Consumer is the largest telco in the industry. With over 20k employees and 34 million customers, we

generate over 10bn in revenue. This offers enormous opportunities for our people and to be No. 1 in the market. Our Consumer Unit exists as three household brands - BT, EE & Plusnet from which collectively we generate more revenue than any other part of BT. Our brilliant brands are all beautiful individually. Each has unique attributes that cater to very different segments of the market. This makes our goal possible; to create a connection in every home in the UK by 2025.


Digital superheroes

There’s never been a more exciting time to join the Consumer Digital Team. We’re investing hundreds of millions of pounds into digital and transforming the way we work to create, not just the best digital

experience in the telco market, but something that customers talk about as the best in the UK.

We believe in empowering our digital superheroes to work autonomously as teams, and to rapidly learn and develop the best routes and techniques to creating customer value. We’re founded on the core idea that we continuously ‘build, measure, and learn’ which allows us to deliver on our purpose: to drive digital thinking and expertise so that together we can create the best experiences that enhance our customers’ lives. We’ve got something really special here, something we’re all incredibly proud to be part of. Every day we have the chance to positively impact the lives of the millions of customers that engage with us. To bring them close to the things that matter most to them. This is your chance to join us on our groundbreaking journey.


About this role


Based flexibly (3 days a week) out of one of our UK digital hubs.






This is an ideal role for an experienced designer who not only continually delivers great experiences for their squad but also wants to help with the growth of the wider team, continually look for where we can make the most positive impacts to help support our user-centred design maturity, encourage designers to support our business needs and ultimately ensure their alliance provides our customers with the best experiences. You will be a natural and authentic leader at heart, enthusiastic and a great team player, passionate about all aspects of design and keen to inspire those around you to get excited about they do and the great impact it has. You know what it means to work in a great creative environment and keen to work with the Design Specialist community to build a truly collaborative design culture in the workplace.

This designer will be working in an innovation squad, working on concepts for the future, helping to facilitate ideation sessions, taking part in research, and designing proof of concepts. You will be working in the ideation space, collaborating closely with the most senior stakeholders in Marketing / Retail / Digital. Creating high quality visuals, animations, videos, and illustrations that help to bring the teams ideas to life.


Required skills and role expectations

  • Bold vision and passion for human-centred design.
  • Ensure the designers create Accessible Designs by following the Web Content Accessibility Guidelines (WCAG), specifically in regard to:
    • Colour Contrast and Use of Colour
    • Page Layout
    • Page Structure
    • Typography
    • Use of Interactive Elements in relation to Accessibility
    • Use of Multimedia in relation to Accessibility
    • Have knowledge of Semantic Markup and CSS
  • An active advocate of collaboration across disciplines and departments.
  • Experience driving both the UX, visual and interaction design of experiences, across both web
    and mobile platforms.
  • A confident presenter and speaker with an upbeat and positive approach who leads by example.
  • People and product focused.
  • The ability to help drive and build a culture of innovation and creativity.
  • Keep designers across their alliance on track, following the direction set by managers and
    heads of discipline.
  • Deputise for design managers and cover for key meetings in their absence, including facilitating chapter meetings.
  • Have an understanding of all design work across an entire alliance and are in a position to advise the design managers on status and progress when necessary.
  • Provide design community leadership - organising professional events, crits, social events, etc.
  • Support on cross-alliance initiatives, such as brand alignment in campaigns and major launches.
  • Provide a point of quality control for design: running peer reviews, co-designing with junior team members, and being brand and tone of voice ambassadors.
  • Are confident getting involved in early conversations to shape the experience for users. This may be with props, marketing, brand, user research or any other stakeholder group within Consumer.
  • Act as a mentor for designers in their area, readily accessible and prepared to offer help in a
    structured way.
  • Use their specialist design knowledge to create an environment where designers are creatively supported and encouraged to deliver great work.
  • Support the roll out of new tools and initiatives within their alliance - eg, BML canvas, adoption of Mural, Workplace, Your Say surveys etc.
  • Are expected to play a role recruitment for the team, helping sift and interview to ensure the right people and skills are found.
  • Are bold on raising issues on behalf of the designers in the alliance, helping voice concerns or escalate issues. Presenting these first-hand to the design enablement squad as needed.



  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off BT and EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including BT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans

About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.


We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.

 So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!