Job Description
SMB Marketing Professional
Req Id:  57442
Posting Start Date:  4/2/26
Job Function:  Brand and Marketing
Division:  UK Business
Job Location:  GBR-London-BTHQ One Braham
Advertised Salary:  Competitive

Job Req ID: 57442

Posting Date: April 2nd 2026

Function: Brand and Marketing 

Location: London, Manchester, Bristol and Birmingham

Salary: Competitive with Great Benefits 

About the role

The SMB Marketing professional will support the strategy and execution of integrated marketing campaigns within SMB including driving forward the SMB Support proposition. Bringing together content, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through specific programmes.  

The individual in this role will be responsible for executing elements of the SMB segment marketing plan, including both direct and digital marketing, social media, and customer activity.

What you’ll be doing

•    Tactical delivery of campaigns, sponsorships and events in the segment, working with agency and internal stakeholders to deploy and report on progress
•    Support delivery of segment communications, e.g. newsletters, emails
•    Lead on creating new case studies and use cases for industry propositions
•    Support the delivery of segment marketing campaigns
•    Write, edit, and direct the creation of segment content
•    Work with product and partner marketing to launch offers, incentives and new products into the segment teams
•    Support day-to-day sales enablement activity and work with relevant teams to ensure segment content is relevant and cascaded
•    Attend meetings and strategy sessions with segment sales teams 
•    Work with digital demand teams to understand the trading levers relevant to campaign activity
•    Report regularly to Segment Manager on deliverables, performance and ROI for your activity

What you'll need to succeed

•    Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement.
•    Ability to collaborate with multiple stakeholders across internal and external teams
•    Confident in proposing new ideas into segment plan 
•    Customer centric – supporting the creation of segment programmes to excite and attract new and existing customers 
•    Highly organised with good project management skills
•    Good collaboration skills across various teams to deliver targeted activity into the segment
•    Measuring program effectiveness and ROI

BT Group's Behaviours

Customer First - Prioritize customer needs in every decision and action.  

Challengers - Challenge the status quo and bring innovative ideas to life. 

Committed - Own outcomes and deliver with integrity. 

Clear - Communicate openly and simply, ensuring alignment. 

Connected - Collaborate across teams to achieve shared goals. 

BT Group is the UK’s leading communications group and the holding company behind some of the country’s most recognised brands – including BT, EE, Openreach and Plusnet. Our purpose is as simple as it is ambitious: we connect for good.  Our customers include consumers, small, medium and large businesses, public sector organisations and other communications providers. 

BT Group’s role is about setting direction, unlocking value and creating the conditions for our brands and businesses to thrive.

Having come through the most capital-intensive phase of our fibre investment, our focus now is on what comes next – simplifying how we operate, using technology and AI to work smarter, and organising ourselves to serve customers better and grow sustainably. Group teams shape strategy, policy, brand, capital allocation and transformation, helping the whole organisation perform at its best.

We have a singular culture that unites all our people: we are customer-first challengers, who are committed, clear and connected. These behaviours unite us as one team to deliver for our colleagues, our customers, our stakeholders and the country.   Joining BT Group means working at the heart of a business that matters to the UK, with the opportunity to shape decisions, influence outcomes and help set the future course of one of the country’s most important companies.