Product Marketing Professional

Why this job matters

This role is essential in driving the success of BT’s product portfolio by shaping and delivering marketing strategies that connect customer needs with business objectives. It ensures that product propositions are clearly defined, competitively positioned, and effectively communicated across channels. By managing go-to-market plans and aligning with sales, commercial, and campaign teams, the role influences revenue growth and customer engagement. Ultimately, it provides the insight and execution needed to differentiate BT’s products in a dynamic market and support long-term business performance.

What you’ll be doing

• Develop and execute product marketing plans that align with business objectives and customer needs. 
• Define product propositions and positioning, ensuring clarity and differentiation in the market. 
• Create go-to-market strategies and coordinate launches across relevant channels and teams. 
• Collaborate with sales, commercial, and campaign teams to integrate product messaging into wider marketing activities. 
• Manage the development of marketing assets and content to support product campaigns and sales enablement. 
• Monitor market trends, competitor activity, and performance data to inform product marketing decisions. 
• Ensure compliance with brand guidelines and governance across all product-related communications. 
• Provide input into pricing, packaging, and promotional strategies to maximise product success. 

Skills required for the job

• Product and Market Knowledge - Strong understanding of product propositions, market dynamics, and customer needs to shape effective marketing strategies.
• Analytical and Strategic Thinking -Ability to interpret data, assess trends, and apply insights to optimise product positioning and go-to-market plans.
• Project Management - Skilled in planning and coordinating product launches and marketing activities across multiple teams and timelines.
• Collaboration and Communication -Excellent interpersonal skills to work with sales, commercial, and campaign teams, ensuring alignment and consistency.
• Problem-Solving - Capability to address challenges in product delivery and adapt strategies to meet evolving business objectives.
• Attention to Detail - Ensuring accuracy and compliance with brand guidelines across all product-related communications.

Experience you would be expected to have

• Demonstrated experience in developing and executing product marketing strategies within a B2B or technology environment. 
• Proven track record of managing go-to-market plans and coordinating product launches across multiple channels. 
• Experience working closely with sales, commercial, and campaign teams to align product messaging and drive adoption. 
• Background in analysing market trends, competitor activity, and customer insights to inform product positioning and strategy. 
• Familiarity with managing marketing budgets and resource allocation for product campaigns. 
• Previous involvement in creating marketing assets and content tailored to support product propositions and sales enablement. 

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity 
• Owning outcomes: I take the right decisions that benefit the broader organisation 
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business 
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making 
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation 
• Building for the future: I build diverse future-ready teams where all individuals can be their best