Vertical Marketing Manager - Field

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Date: Jul 11, 2024

Location: One Braham (4140), London, United Kingdom

Company: BT Group


Locations: Birmingham, Bristol, Manchester or London

Why this job matters

The Vertical Marketing Manager will lead the strategy and execution of integrated marketing campaigns within key verticals across CPS and Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes. The individual in this role will be responsible for planning and executing a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.

What you’ll be doing

  • Create and execute vertical marketing plans in alignment with the Field Marketing planner & vertical stakeholders
  • Work closely with vertical sales teams, insights team and portfolio and partner teams to identify compelling business challenges and build value propositions and solutions to solve them.
  • Develop thought leadership content including strong USPs, case studies and use cases
  • Design and deliver UK and global vertical marketing campaigns - segmenting the target accounts and audience, prioritising the right marketing channels including digital, 3rd party events and customer roundtables
  • Run integrated marketing campaigns with the objective of generating leads, revenue, and new contacts.
  • Write, edit, and direct the creation of vertical content
  • Collaborate with product and partner marketing to include offers, incentives and new product launches into the vertical plan

Experience you'll have

  • Understanding of all aspects of the marketing mix, including research, insight, message development, channels and measurement.
  • Previous experience in vertical marketing
  • Experience in creating successful and revenue-impacting marketing campaigns.
  • Strong relationship building skills
  • Strong Commercial acumen
  • Confident presenter


  • Competitive salary
  • % on target bonus
  • 25 days annual leave (plus bank holidays), increasing with service
  • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
  • Huge range of flexible benefits including cycle to work, childcare vouchers, healthcare, season ticket loan
  • Option to join BT Shares Saving schemes
  • Discounted BT products including broadband and BT Sport
  • Access to 100’s of retail discounts including the BT shop

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.


Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.


Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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