Social Media Manager

            Why this job matters

As part of our newly established Strategic Partnerships & Marketing function, the Social Media Manager plays a critical role in shaping how BT International is positioned and perceived across international markets. In a competitive, fast-evolving landscape, this role is central to how we build influence, strengthen reputation, and connect with the audiences that matter most.

Social media is more than a channel, it’s a strategic tool for market engagement, brand positioning, and business growth. You’ll lead insight-driven social programmes that fuel go-to-market efforts, enable social selling, and amplify the reach and relevance of our content and campaigns.

Working across marketing, sales, product, partnerships and leadership, you’ll drive visibility for our strategic priorities, while also helping build the personal brands of our senior leaders, positioning them as trusted voices and extending our presence across key platforms.

This is a strategic role at the intersection of brand, demand, and influence, designed to elevate how BT International connects with its stakeholders and delivers measurable, strategic impact.

           What you’ll be doing – your accountabilities

Lead and manage BT International’s social media presence across key platforms, ensuring alignment with brand voice, business priorities, and campaign activity.

Drive social selling programmes in partnership with sales and marketing teams, equipping commercial teams with content, tools, and training to build credibility and generate leads.

Build and elevate the personal brands of senior leaders, curating thought leadership content and platform strategies to position them as trusted voices in the market.

Grow and engage our social following, using insight-led strategies to expand reach, increase engagement, and attract high-value audiences.

Create and curate content that resonates, collaborating with campaign, content, and creative teams to ensure consistency and impact across channels.

Monitor, measure, and optimise performance, using analytics to report on engagement, influence, and contribution to pipeline or brand perception.

Stay ahead of social trends and platform developments, bringing fresh ideas, formats, and opportunities to continually evolve our social media strategy.

Integrate social media activity with broader marketing and communications programmes to maximise reach, reinforce messaging, and create unified audience experiences.

Utilise paid digital media skills including sponsored content, programmatic advertising, and retargeting to enhance campaign reach and effectiveness.

The skills you’ll need to succeed

Strategic storytelling: turns complex ideas into compelling, human-centred narratives.

Platform fluency: deep knowledge of social trends, audience behaviours, and algorithms.

Campaign leadership:  plans and delivers integrated social programmes across channels.

Social advocacy : enables employee and executive visibility through curated content.

Leadership brand building:  develops impactful thought leadership strategies for senior voices.

Content creativity: skilled in engaging formats like video, polls, carousels, and lives.

Collaborative mindset:  works cross-functionally to align strategy and maximise impact.

Analytical thinking: uses data to optimise performance and show business value.

Paid media know-how: understanding of sponsored, programmatic, and retargeting tactics.

Audience insight (Advantage):uses listening tools to track brand sentiment and spot opportunities.

Experience you’d be expected to have

Strategic mindset: Proven ability to design and deliver social strategies that boost engagement and grow influence with C-level and decision-maker audiences.

Agile execution: Operates in fast-paced environments, experience in capitalising on real-time trends and industry moments to drive relevance and impact.

Executive influence:  Experience developing thought leadership strategies for executive level stakeholders.

Commercial mindset:  Understands how to translate brand storytelling into pipeline influence, demand gen, and measurable business value.

Leadership accountabilities

• Owning outcome:  takes the right decisions that benefit the broader organisation.
• Growth mindset:  experiments and identifies opportunities for growth for both myself and the organisation.
• Delivering for the customer:  Execute brilliantly on clear priorities that add value to our customers and the wider business.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled.  As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business. 
 
Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband.  Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other. 
 
While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come.  This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.  
 
Change on the scale we will all experience in the coming years is unprecedented.  BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.