ABM Marketing Specialist - Field

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Date: Jul 11, 2024

Location: One Braham (4140), London, United Kingdom

Company: BT Group


Locations: Birmingham, Bristol, Manchester or London

Why this job matters

The ABM Marketing professional will support the strategy and execution of integrated ABM marketing campaigns across CPS and Global. Bringing together deep insights, thought leadership, demand generation and go-to-market activity to generate leads, new / deeper and broader contacts, opportunities and revenue to support sales targets, through ABM programmes. The individual in this role will be responsible for supporting the planning and executing of a coherent ABM marketing plan, including both direct and digital marketing, social media, and customer activity. The Content & Campaign Specialist executes a range of workstreams in delivering BT Group's content and campaign strategy enabling increased brand awareness and strengthening perceptions with clients and target audiences, deepening engagement and loyalty.

What you’ll be doing

  • Tactical delivery of campaigns, sponsorships and events aligned to ABM programmes, working with agency and internal stakeholders to deploy and report on progress 
  • Lead on creating new case studies and use cases for industry propositions. 
  • Support the delivery of UK and global ABM campaigns. 
  • Write, edit, and direct the creation of content. 
  • Work with product and partner marketing to launch offers, incentives and new products into the sales account teams. 
  • Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions. 
  • Report regularly to ABM Manager on deliverables, performance, and ROI for your activity.

Experience you'll have

  • Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement. 
  • Ability to collaborate with multiple stakeholders across internal and external teams 
  • Confident in proposing new ideas into ABM plan  
  • Customer centric – supporting the creation of ABM programmes to excite and attract new and existing customers.  
  • Highly organised with good project management skills 
  • Previous experience in B2B marketing and knowledge of ABM approaches (MANDATORY)
  • Experience in delivering marketing campaigns 
  • Good relationship building skills 
  • Good commercial acumen


  • Competitive salary
  • % on target bonus
  • 25 days annual leave (plus bank holidays), increasing with service
  • BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
  • Huge range of flexible benefits including cycle to work, childcare vouchers, healthcare, season ticket loan
  • Option to join BT Shares Saving schemes
  • Discounted BT products including broadband and BT Sport
  • Access to 100’s of retail discounts including the BT shop

With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.


Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.


Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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