Marketing Technology & Operations Specialist

Why this job matters

The Marketing Technology and Operations Specialist is a critical enabler of effective, compliant demand generation at BT Business. By owning the adtech test and learn programme, this role helps the business make evidence‑based decisions about where to invest, ensuring new vendors and capabilities deliver measurable commercial value and meet BT’s privacy and security standards. The role also owns demand gen audience targeting and first‑party data activation, ensuring PPC, paid social, programmatic and other paid activity is well‑targeted and optimised. 

What you’ll be doing

Own the adtech test and learn programme 

• Identify new vendors, and new use cases for existing vendors, that could add commercial value.
• Triage opportunities to prove viability.
• Work with legal, privacy, security and architecture teams to ensure proposals meet BT compliance standards.
• Evaluate tests, providing clear decisions on whether to scale, stop or iterate. 

Own the audience and targeting strategy for demand generation campaigns 

• Build and manage first‑party audiences using Adobe Marketo.
• Partner with campaign owners and our media agency to ensure targeting in key channels such as PPC, paid social and programmatic is appropriate, effective and aligned to business objectives.
• Continuously evaluate and optimise performance.
• Help maintain critical martech infrastructure (e.g. Marketo integrations, website tags), troubleshooting and escalating any issues that impact demand gen performance.

Support weekly trading and performance optimisation 

• Support weekly trading forums by providing clear insight on adtech and targeting, including optimisation recommendations
• Translate trading discussions into tangible follow‑ups, such as audience refinements, vendor tests, or measurement improvements.
• Deputise for the Demand Gen Effectiveness Manager where necessary, working with a team of analysts to compile and refine weekly trading commentary. 

Skills and Experience you would be expected to have

• Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
• Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
• Experience designing and implementing structured testing frameworks in a marketing or commercial context
• Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
• Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
• Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
• Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
• Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
• Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information 

• Strong understanding of marketing compliance and data protection legislation (e.g. GDPR, PECR), and an awareness of emerging AI regulations
• Ability to segment and activate customer data within a complex martech ecosystem, including experience with CRM databases and website tags/pixels
• Experience designing and implementing structured testing frameworks in a marketing or commercial context
• Technically fluent, with the ability to understand data flows, integrations and system constraints, and to collaborate effectively with implementation teams
• Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills – able to bring order when there is uncertainty and find facts when information is incomplete
• Commercially astute, with experience of combining diverse data points to produce forecasts, and of evaluating performance against relevant benchmarks to make optimisation decisions
• Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
• Experience working with agencies and external partners, able to set and communicate desired outcomes, and constructively challenge recommendations where appropriate
• Ability to own and evolve processes end-to-end, taking the initiative to continuously adapt and improve ways of working by synthesising new information 

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.