Experience and Content Manager - Business Brand

Why this job matters

The Experience and Content Manager plays a pivotal role in shaping how customers and stakeholders perceive and interact with the organisation. By combining deep expertise in content strategy, brand management, and multi-channel communications, this role ensures that all marketing and customer-facing materials are consistent, engaging, and aligned with business objectives. The job requires navigating complex challenges, balancing creative vision with commercial priorities, managing diverse stakeholder needs, and adapting to evolving market conditions. Through effective leadership, problem-solving, and collaboration, the Experience and Content Manager drives initiatives that enhance customer experience, strengthen brand reputation, and support the organisation’s long-term growth. The outputs of this role directly influence customer satisfaction, commercial success, and the achievement of strategic objectives across the business. 

What you’ll be doing

• Develop and deliver the content strategy, ensuring alignment with overall campaign objectives and brand guidelines. 
• Lead the creation and execution of high-quality content across multiple channels, managing briefs and outputs from internal teams and external agencies. 
• Apply deep understanding of brand principles and marketing frameworks to shape compelling narratives and creative assets. 
• Manage complex projects with multiple stakeholders, prioritising tasks and maintaining timelines to meet campaign goals. 
• Ensure consistency and integrity of brand messaging across all touchpoints, safeguarding compliance with governance standards. 
• Analyse performance metrics and insights to optimise content effectiveness and support continuous improvement. 
• Provide guidance and leadership to contributors, influencing decisions and maintaining quality standards throughout the content lifecycle. 
• Collaborate with cross-functional teams to integrate content into broader marketing plans, supporting organisational priorities and customer engagement. 

Skills required for the job

• Brand and Content Expertise - Strong understanding of brand principles, content strategy, and campaign development to deliver consistent and impactful messaging. 
• Project and Stakeholder Management - Ability to manage complex, multi-stakeholder projects, prioritise tasks, and maintain timelines under pressure. 
• Creative and Analytical Thinking - Skilled in shaping compelling narratives while using data and insights to optimise content performance. 
• Leadership and Influence - Capable of guiding internal teams and external agencies, providing clear direction and maintaining quality standards. 
• Communication and Collaboration -Excellent interpersonal skills to work across functions, negotiate outcomes, and align content with business priorities. 
• Problem-Solving - Ability to resolve challenges in content delivery and adapt strategies to meet evolving campaign needs.

• Brand and Content Expertise - Strong understanding of brand principles, content strategy, and campaign development to deliver consistent and impactful messaging. 
• Project and Stakeholder Management - Ability to manage complex, multi-stakeholder projects, prioritise tasks, and maintain timelines under pressure. 
• Creative and Analytical Thinking - Skilled in shaping compelling narratives while using data and insights to optimise content performance. 
• Leadership and Influence - Capable of guiding internal teams and external agencies, providing clear direction and maintaining quality standards. 
• Communication and Collaboration -Excellent interpersonal skills to work across functions, negotiate outcomes, and align content with business priorities. 
• Problem-Solving - Ability to resolve challenges in content delivery and adapt strategies to meet evolving campaign needs.

Experience you would be expected to have

• Proven experience in developing and delivering brand content strategies within large, complex organisations. 
• Track record of managing multi-channel campaigns and coordinating outputs from internal teams and external agencies. 
• Experience in applying brand governance and ensuring consistency across diverse marketing touchpoints. 
• Demonstrated ability to lead projects involving multiple stakeholders, balancing priorities and deadlines effectively. 
• Background in interpreting performance data and using insights to optimise content and campaign effectiveness. 
• Familiarity with working in environments that require alignment to organisational priorities and strategic objectives. 

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity 
• Owning outcomes: I take the right decisions that benefit the broader organisation 
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business 
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making 
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation 
• Building for the future: I build diverse future-ready teams where all individuals can be their best