Demand Gen Effectiveness Manager

Why this job matters

The Demand Gen Effectiveness Manager is central to driving pipeline and business growth by ensuring demand generation activities are strategically planned, executed, and optimised. This role oversees campaign effectiveness, manages key agency and partner relationships, and uses data-driven insights to maximise conversion and ROI. By collaborating across performance and acquisition channels, the manager helps scale growth, supports testing and innovation, and ensures marketing investments deliver measurable results. This position is essential for connecting strategy to execution, enabling the team to achieve ambitious growth targets and deliver value for BT Business.

What you’ll be doing

• Plan and execute demand generation campaigns to drive pipeline and business growth.
• Oversee campaign effectiveness, using data and analytics to optimise performance and ROI.
• Manage relationships with agencies and partners, ensuring alignment with strategic goals.
• Collaborate across performance and acquisition channels to maximise conversion and funnel outcomes.
• Track, analyse, and report on key metrics, recommending improvements for future campaigns.
• Support testing and innovation in demand generation, adopting new approaches and technologies.
• Ensure marketing investments are prioritised and allocated for maximum impact.
• Contribute to a high-performing, collaborative team culture, sharing best practice and supporting colleagues.

Skills required for the job

• Strategic thinking and planning across multi-channel demand generation and performance marketing.
• Strong analytical skills for interpreting campaign data, performance metrics, and ROI.
• Excellent stakeholder management and communication abilities, collaborating across teams and with external partners.
• Project management skills to oversee campaign execution and optimisation.
• Ability to manage agency and partner relationships, including contract negotiation and performance accountability.
• Commercial awareness, understanding how demand generation drives business outcomes.
• Adaptability and a proactive approach to testing, innovation, and continuous improvement.
• Problem-solving skills to identify opportunities and address challenges in demand generation activities.

Experience you would be expected to have

• Proven experience planning and executing multi-channel demand generation campaigns.
• Demonstrated success in managing agency and partner relationships to drive performance.
• Hands-on involvement in analysing campaign data and optimising for ROI and conversion.
• Experience collaborating across performance, acquisition, and marketing teams to deliver results.
• Background in investment planning and budget management for marketing activities.
• Track record of supporting testing, innovation, and adoption of new marketing technologies.
• Exposure to navigating complex marketing ecosystems and delivering transformation initiatives.
• Experience reporting on campaign effectiveness and making recommendations for improvement.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best