CRO Specialist

Full time, 3 days a week together out of our Birmingham Digital Hubs (flexible 2 days remote wherever).

Our Digital unit is responsible for leading BT’s digital transformation, delivering brilliant customer experiences and creating the innovative products and services our customers need.
BT’s future will be defined by our ability to rapidly bring compelling, innovative ideas to market, partnering with our customers and suppliers to deliver innovative, adaptable solutions, delivered over best-in-class digital platforms.
Digital’s role is to drive all elements of that equation, from digital innovation through platform delivery and product development, and to do so with absolute focus on our customers. Whether it’s creating services like connected care solutions that help you track your loved ones’ wellbeing, or security apps that guard against cyber attacks, Digital is about leading BT’s digital transformation, driving service innovation and delivering the products and services our customers need to support their own goals  fast, and at scale.
When we say you’re welcome here at BT, in line with our manifesto of being sustainable, responsible and inclusive we really mean it. We want our teams to fully represent the communities and customers we serve. 
We’re open and understanding, so if you need us to make some adjustments to the interview process, let us know. We encourage and celebrate working flexibly, whether that means working certain hours to help with your lifestyle. Talk to us and let’s see what we can do.

Why this Job Matters?

Companies who engage in testing and personalisation can see significant reduction in acquisition costs & increase in global revenue. This role is critical in delivering data driven testing of digital journeys to deliver personalized experiences for customers to increase engagement, sales and revenue. In this role, you will be looking at the customer journey, identifying areas for improvement and helping design, build & execute testing within Adobe Target UI. You’ll have the chance to really make an impact.
 
What I'll be doing – your accountabilities?

•    Help squad develop and prioritise ideas for testing
•    Build & activate tests within Adobe Target UI
•    For more complex tests, liaise with developer to ensure test build reflects technical spec brief
•    Identify and test journey pain points to improve conversion rate and consumer engagement
•    Use analytics platforms and other tools to monitor and analyze the outcomes from the tests
•    Ensure that all CRO governance guidelines are being followed
 
Capabilities required for the job:

• Enthusiasm for digital testing 
• Experience of analytics platforms ie adobe analytics or google analytics 
• Understand the importance of statistical significance when analyzing experiment results 
• Strong organizational skills and experience of balancing multiple projects at once 
• Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills 

Benefits 

•    Competitive salary
•    25 days annual leave (plus bank holidays)
•    10% on target bonus
•    Life Assurance
•    Pension scheme
•    Direct share scheme
•    Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
•    50% off EE mobile pay monthly or SIM only plans
•    Exclusive colleague discounts on our latest and greatest BT broadband packages
•    BT TV with TNT Sports and NOW Entertainment
•    50% discount for friends and family on EE SIM Only plans & airtime element off a Flex Pay plan
 

How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!
 

About us

BT is part of BT Group, along with EE, Openreach, and Plusnet.

Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

We value diversity and celebrate difference. ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development.  

This is your chance to make a real difference to the world: to be part of the digital transformation of countless lives and businesses. Grab it.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.