Campaign & Social Media Professional

Why this job matters

The Campaign and Social Media Professional is essential to delivering impactful marketing campaigns and social content that connect with customers and drive business performance. It ensures quality and consistency across multiple channels by managing timelines, creative accuracy, and brand governance. By translating business objectives into customer-focused initiatives and leveraging research and analytics, the role shapes campaigns that resonate, optimise engagement, and deliver measurable results. Its impact is seen in stronger brand presence, improved conversion rates, and enhanced commercial success.

What you’ll be doing

• Supporting the delivery of campaign plans by managing timelines, calendars, and trackers to ensure smooth execution.
• Preparing creative briefs and gathering stakeholder input to align campaign messaging with business objectives.
• Managing asset libraries and ensuring correct versions are used across all deliverables and channels.
• Proofreading campaign materials to maintain accuracy, consistency, and brand tone.
• Assisting in the execution of campaigns across multiple channels, including digital, print, and social media.
• Creating and scheduling social media content that aligns with campaign objectives and brand guidelines.
• Monitoring and reporting on campaign and social media performance against KPIs such as engagement, reach, and conversion rates.
• Building strong relationships with internal stakeholders and clearly communicating campaign plans and updates.

Skills required for the job

• Project and campaign management - ability to plan, organise, and deliver campaigns on time and within scope.
• Content creation and copywriting - strong writing skills for crafting engaging social media posts and campaign materials.
• Social media platform expertise - understanding of channel-specific best practices and trends across platforms like LinkedIn, Instagram, and X.
• Analytical and reporting skills - ability to interpret performance data, track KPIs, and optimise campaigns based on insights.
• Stakeholder communication and collaboration - clear, professional communication to align internal teams and external partners.
• Attention to detail and brand governance - ensuring accuracy, consistency, and compliance with brand guidelines across all assets.

Experience you would be expected to have:

• Previous experience supporting marketing campaigns across multiple channels, including social media.
• Hands-on experience with social media management tools and scheduling platforms.
• Familiarity with campaign performance tracking and reporting against KPIs such as engagement and conversion.
• Experience collaborating with cross-functional teams and managing stakeholder input.
• Exposure to content creation and asset management within brand guidelines.
• Understanding of customer behaviour and market trends through research or analytics work.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best