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Content Designer (Digital : BT Business)

Job Req ID:  20267
Posting Date:  21 Feb 2024
Function:  Content & Design
Unit:  Digital

Assembly, Bristol, United Kingdom

Salary:  Competitive

About BT Business (Digital)

This role will sit within BT Business and will be part of the digital transformation of online services that help and support our business customers of all sizes and provide seamless online journeys to help them get to where they need to be.

BT Group’s Digital unit is leading BT Group’s digital transformation, driving service innovation and delivering the products and services our customers need to support their own goals fast, and at scale.


About this job

Full time, 3 days a week together in one of our UK Digital Hubs (flexible 2 days wherever).

  • Manchester
  • Birmingham
  • Bristol 

At BT Business, we take a customer focused and iterative approach to our digital product design to ensure the best experiences for our customers across their journeys. This means we step into the shoes of all our customers every day, to understand how they interact with us digitally and what they expect from our products and services.


What the job involves

  • Ensuring and advocating a customer focused approach to all the content you create.  
  • Map customer purchase journeys to identify pain points and user needs.
  • Create and curate brilliant content that customers will love.
  • Work closely with stakeholders and team members to ensure our content is evidence based, customer focused and continually optimised.
  • Take part in user research and be able to work with multidisciplinary, agile teams to contribute to an overall user experience.
  • Use discovery methods to take facts from subject matter experts and present them in a brilliant, personal and simple way.
  • Take responsibility for legal, regulatory governance and compliance of your content.
  • Be a design team representative and a main point of contact for product owners and product team members on developing a customer focused approach.


Who you are

We want the best people with the best talent to work with us at BT Business, so don't be put off if you don't feel you meet 100% of these requirements. If you think you're the right fit, we want to hear from you.


  • You have a proven track record for customer focused content strategy and creation.
  • Expert understanding of user journey mapping and identifying risks. Preferably within an ecommerce/transactional/purchasing or service context.
  • Experience working with AGILE multi disciplined teams – User Researchers, Product Owners, Product Designers, etc.
  • Comprehensive commercial portfolio of elegant content creation/copywriting.
  • Strong understanding of content publishing on various CMS platforms (and the constraints that come with each) – particularly AEM.


What BT Business can offer you

  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT products.
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans


BT Values

Our commitment to Diversity and Inclusion (D&I) remains resolute and unwavering. We recognise that D&I is not just a ‘nice thing to do’, it’s critical to our growth.

You can find out more about Diversity and Inclusion at BT as well as more about our core values.  


How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page.

We are committed to making our application process as smooth and straightforward as possible for all candidates. If needed, we will be happy to make reasonable adjustments throughout process.

We look forward to receiving your application!

Apply now »