ABM Manager

Why this job matters

The ABM Marketing Manager plays a pivotal role in shaping and executing integrated marketing strategies that drive growth and engagement across key accounts, markets, and brand initiatives. By bringing together thought leadership, demand generation, and go-to-market activity, this role generates leads, new contacts, opportunities, and revenue to support sales targets through targeted, insight-driven programmes. The AMB Marketing Manager is responsible for planning and delivering a coherent marketing plan that leverages direct and digital channels, social media, and customer engagement activities. Through close collaboration with sales, insights, product, and partner teams, the role ensures that marketing activity is aligned with business priorities, delivers compelling value propositions, and supports the organisation’s commercial objectives. Ultimately, the AMB Marketing Manager’s work enables the business to reach and influence priority audiences, strengthen brand presence, and achieve measurable impact on pipeline and revenue.

What you’ll be doing

• Develop and deliver integrated marketing plans for accounts, markets, and brand initiatives, ensuring alignment with business priorities and commercial objectives.
• Collaborate with sales, product, insights, and partner teams to identify business challenges, build value propositions, and create solutions that drive growth.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns, using data and insights to target key audiences and maximise impact.
• Act as a subject-matter expert for AMB marketing, sharing best practice and building knowledge hubs across the wider marketing ecosystem.
• Design and deliver thought leadership content, case studies, and use cases that showcase the strengths of BT’s AMB offering.
• Provide sales enablement support, developing content and resources that help sales teams convert leads and achieve revenue targets.
• Manage stakeholder relationships, influencing and collaborating across functions to ensure marketing activity is joined up and effective.
• Monitor and report on marketing performance, ROI, and pipeline impact, using insights to drive continuous improvement.
• Oversee the activation of new product launches, offers, and incentives within the AMB plan, ensuring successful go-to-market execution.
• Contribute to the development of the wider marketing strategy, supporting the Customer and Field Marketing Senior Manager and collaborating with peers across the marketing function.

Skills required for the job

• Comprehensive understanding of marketing principles, campaign management, and digital channels, with the ability to apply best practice across diverse accounts, markets, and brand initiatives.
• Strong commercial acumen, able to align marketing activity with business objectives and measure impact on pipeline and revenue.
• Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams across the organisation.
• Strategic thinking and leadership, able to plan, execute, and optimise integrated marketing programmes in complex and changing environments.
• Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
• Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
• Adaptability and resilience, thriving in fast-paced settings and managing multiple priorities.
• Commitment to professional development, staying current with marketing trends and evolving best practice.

Experience you would be expected to have

• Comprehensive understanding of marketing principles, campaign management, and digital channels, with the ability to apply best practice across diverse accounts, markets, and brand initiatives.
• Strong commercial acumen, able to align marketing activity with business objectives and measure impact on pipeline and revenue.
• Advanced stakeholder management and collaboration skills, working effectively with sales, product, insights, and partner teams across the organisation.
• Strategic thinking and leadership, able to plan, execute, and optimise integrated marketing programmes in complex and changing environments.
• Analytical and problem-solving skills, using data and insights to inform decisions and drive continuous improvement.
• Excellent communication and influencing skills, able to build relationships and present compelling value propositions to senior stakeholders.
• Adaptability and resilience, thriving in fast-paced settings and managing multiple priorities.
• Commitment to professional development, staying current with marketing trends and evolving best practice.

Our leadership standards

• Leading inclusively: I inspire and build trust through self-awareness, honesty and integrity
• Owning outcomes: I take the right decisions that benefit the broader organisation
• Delivering for the customer: I execute brilliantly on clear priorities that add value to our customers and the wider business
• Commercially savvy: I demonstrate strong commercial focus, bringing an external perspective to decision-making
• Growth mindset: I experiment and identify opportunities for growth for both myself and the organisation
• Building for the future: I build diverse future-ready teams where all individuals can be their best