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Content Design Practitioner (Digital: EE/Consumer)

Job Req ID:  33036
Posting Date:  8 Jun 2024
Function:  Content & Design
Unit:  Digital

1 Quick Silver Way, Newcastle, United Kingdom

Salary:  Competitive with great BT benefits

Full time, 3 days a week together in our Newcastle office (flexible 2 days remote wherever). 


This position sits within the Consumer arm of BT, which is the largest provider of consumer mobile and fixed communication services in the UK, with over 25 million subscribers, and more than 450 stores on the high street. Three brands sit under BT’s Consumer division: the flagship Consumer brand is EE, together with BT and Plusnet. All working in harmony to provide broadband, home phone, mobile, gaming, TV and entertainment services.
The immediate assignment:


As a Content Designer for BT, you’ll be expected to be the objective voice of our users and always put their needs first, especially when designing brilliant content. You’ll be responsible for helping users to step through and navigate our journeys, allowing them to find the information they need in the simplest, smartest way possible.  


You'll have the following accountabilities:


  • Design content that meets user needs and is optimised for our digital products
  • Work in a multidisciplinary, agile team to develop the end-to-end user experience
  • Work closely with stakeholders to understand business needs and ensure our content is evidence-based, user-centred and continually optimised 
  • Use discovery and user research methods to identify pain points and user needs
  • Take responsibility for legal and regulatory governance and compliance of your content
  • Build, edit and publish content in our CMS platforms
  • Be a design team representative and ensure and advocate a user-centred approach to all the content you create

You'll have the following skills & experience:


  • Proven experience in user-centred content creation and strategy 
  • Ability to map customer journeys and use insights to identify pain points and user needs  
  • Experience working with agile, multi-disciplined teams in a fast-paced environment
  • Understanding of content publishing processes and various content management systems
  • Experience in using data and insights to inform decisions and improve content 
  • Knowledge or experience in designing for inclusivity and accessibility




  • 25 days annual leave (plus bank holidays)
  • 10% on target bonus
  • Life Assurance
  • Pension scheme
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV with TNT Sports and NOW Entertainment
  • 50% discount for friends and family on EE mobile pay monthly and SIM only plans


Our leadership standards:

-Looking in-


Leading inclusively
I inspire and build trust through self-awareness, honesty and integrity.


Owning outcomes
I take the right decisions that benefit the broader organisation.


-Looking out-


Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.


Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.


-Looking to the future-


Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.


Building for the future
I build diverse future-ready teams where all individuals can be at their best.


How to apply:


It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!


What we stand for:


We believe in a completely personal environment, where you’re treated like you want to be treated. We’re committed to working together to build a community where everyone feels they belong. Whatever your age, race, sexuality, disability, religion or gender identity, we recognise and celebrate our differences and embrace diversity at all levels. Everyone is welcome at BT Group.

Apply now »