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Product Design Principal (Digital : BT Business)

Job Req ID:  20232
Posting Date:  21 Sep 2023
Function:  Design

1 Braham Street, London, United Kingdom

Salary:  Competitive, with great BT benefits.



BT Digital

Our Digital unit is responsible for leading BT’s digital transformation, delivering brilliant customer experiences and creating the innovative products and services our customers need.

BT’s future will be defined by our ability to rapidly bring compelling, innovative ideas to market, partnering with our customers and suppliers to deliver innovative, adaptable solutions, delivered over best-in-class digital platforms.

Digital’s role is to drive all elements of that equation, from digital innovation through platform delivery and product development, and to do so with absolute focus on our customers. Whether it’s creating services like connected care solutions that help you track your loved ones’ wellbeing, or security apps that guard against cyber attacks, Digital is about leading BT’s digital transformation, driving service innovation and delivering the products and services our customers need to support their own goals  fast, and at scale.

About this role

Full time, 3 days a week together out of our Birmingham or London UK Digital Hub (flexible 2 days remote wherever).

In BT Business, the Product Design Principal leads the development, testing and creation of new product solutions and interaction designs, applying world class product and interaction design expertise, to ensure that BT’s products and features are of the highest level of craft and execution, easy to use, and deliver experiences that create value for customers/users.


You'll have the following accountabilities

  • Sets the technical direction and product experience vision of the team in line with clear goals and rationales.
  • Operates as an SME within own field of expertise, providing advanced expertise in all aspects of end-to-end experience design, including using storyboards, journey maps, flow diagrams, wireframes, interactive prototypes, and high-fidelity designs.
  • Oversees the delivery of world class digital-first experiences that achieve commercial goals such as increased digital channel share and have clear commercial impact in line with global-first practices, accessibility, and inclusive principles.
  • Collaborates with other roles including product owners, researchers, content designers, service designers and engineers to contribute to high-level strategic decisions, as well as envision and execute impactful product experiences globally.
  • Leads large scale, complex design activities, taking a lead in a strategically important area and executing on an experience, a product line and/or many products.
  • Leads design workshops and sprints with cross-functional teams to explore innovative solutions for problems and opportunities identified through research and data.
  • Leads the implementation of continuous improvement opportunities to improve the design team processes, such as through exploration of new design tools.
  • Mentors and coaches experienced professionals to develop current and future team capabilities and ensure performance.
  • Advocates for product design that’s iterative, research-based, data-informed, and focused on customers’ needs.


The skills and qualities needed to succeed

A spectrum of technical expertise across the following skills (with a specialism in some areas):

• User-centred Design

• Product Design

• Interaction Design

• User Interface Design

• Visual Design

• User Experience Design

• Prototyping

• User-centred Research

• Information Architecture

• Product Strategy

• Design Strategy

• Accessibility Management

• Content Design


The following qualities

  • Exceptional collaboration and communication skills with an intrinsic ability to turn complexity into simplicity and generate big ideas.
  • Lean approach to action; continually finding ways to deliver more value to the customer and the business with less effort.
  • Strategic thinking and planning; driving efficient ways of working, looking to deliver the best-in-class experiences.
  • Strive to continually understand our customer and business challenges and craft experiences that help people move through our products and services with confidence.
  • You excel across the entire product development lifecycle, come with a growth mindset, innovative and bring a genuine desire to learn about our customers.
  • Passionate about all aspects of design and sharing your knowledge and expertise with others within and outside of the design community.


Leadership accountabilities

  • Leading inclusively and safely - I inspire and build trust through self-awareness, honesty and integrity. 
  • Owning outcomes - I take the right decisions that benefit the broader organisation.
  • Delivering for the customer - I execute brilliantly on clear priorities that add value to our customers and the wider business. 
  • Commercially savvy - I demonstrate strong commercial focus, bringing an external perspective to decision-making.
  • Growth mindset - I experiment and identify opportunities for growth for both myself and the organisation. 
  • Building for the future - I build diverse future-ready teams where all individuals can be at their best.



  • 25 days annual leave (plus bank holidays)
  • 15% on target bonus
  • Company car cash allowance
  • Life Assurance
  • Pension scheme
  • Private Medical cover
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • 30% discount for friends and family on EE mobile pay monthly and SIM only plans


How to Apply

It's easy to apply online; you just need a copy of your up-to-date CV and to follow the step-by step process. Don't worry if you need to make changes - you'll have the opportunity to review and edit your work on the final page. We look forward to receiving your application!

Apply now »