Audience Selection Specialist

Job Req ID:  1605
Posting Date:  23-Sep-2022
Function:  Brand and Marketing

1 Braham Street, London, United Kingdom

Salary:  Competitive with benefits

Audience Selection Specialist


Closing date - 5th October 


About BT

BT has a key role in British society, fostering change and leading technology innovation. From delivering the Olympics, to supporting the emergency services, to investing more into research than any other UK technology company, we take pride in everything we do - and in the people who work here.
We're now a global company operating at the forefront of the information age, employing 90,000 people in 180 countries. And we're on a mission. Guided by our core values of Personal, Simple and Brilliant our goal is to help customers, communities and businesses overcome barriers and release their potential.
So, if you're interested in the power of potential, why not join us today and release yours? You can read more here about what it's like to work at BT.


Why this role?


The CRM Chapter ensures campaigns are executed at the right time, in the right way, to the right customers, with multiple contact channels orchestrated brilliantly. It ensures the successful execution of c.1 billion customer communications a year, to the highest time and quality standards.


In this job, you’ll be accountable for building decisioning and using toolsets to leverage data capabilities for decisioning. You’ll be performing quality checks in accordance with quality control processes and ensuring that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact plan are correctly applied.




  • Build campaigns within SLA timelines and to quality using decisioning toolsets
  • Perform quality checks of data extracts and / or decisioning in accordance with quality control processes to ensure that data produced is correct
  • Provide data and technical expertise to stakeholder to optimise customer contacts across all channels to deliver an integrated, sequenced communications programme for each customer
  • Ensure that the relevant targeting, segmentation and customer journey overlays required to support the development and implementation of the customer contact plan are correctly applied
  • Manage and develop the contact response history
  • Work with Data Management to leverage data capabilities for decisioning
  • Feed into the campaign strategy and provide expertise on use of data, campaign criteria and contact strategy


Key Skills


  • Decisioning tools such as Pega, RTD, Unica, Adobe Campaign
  • Good database management knowledge.
  • Knowledge of SQL
  • Management of third parties and strong stakeholder management skills
  • Making the difficult, simple to clearly communicate latest data and reports to all levels of the organisation.


It is expected to have;


  • Expertise in Digital technologies and ways of working
  • Good communication skills
  • Strong Logical analysis and development skills




At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. Benefits of working for BT include;


  • Discounted BT Broadband, TV & mobile packages and BT products
  • On target Bonus 10%
  • Share options and 10% pension contribution
  • Professional development
  • Flexible benefits/rewards including dental insurance, healthcare, gym memberships etc.
  • Well-being support for you and your family
  • 25 days holiday (plus bank holidays) and up to 3 days paid volunteering a year
  • Flexible and smart working (subject to business needs)


BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

About British Telecom
We're the leading communications provider with customers in 180 countries. Across the world we enable customer's digital transformations so they can thrive. our focus is simple: be the global provider-of-choice for managed network and IT infrastructure services..