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Communications Planning Manager

Job Req ID:  28925
Posting Date:  22 Mar 2024
Function:  Brand and Marketing
Unit:  Consumer

UK Wide, United Kingdom

Salary:  Competitive with great benefit

Location: London 


Hybrid working, 3 days office/2 days remote

About EE

We’re EE. We are the biggest mobile and broadband operator in the UK and we have a relationship in every second household in the country. But we’re for everyone, on any network – serving up new tech, new services, and heaps of inspiration for every aspect of your connected life.


We’ve been awarded the UK’s best network for the last 10 years. It’s central to our vision – to be the most personal customer-focused technology company in the UK.


That means earning a place on customers’ home screens by offering them more than ever before, whether that’s helping their home run smarter with EE Home, levelling up their play with EE Game, helping them work on their terms with EE Work, or even unleashing their kids’ learning with EE Learn. 


We’re also part of BT Group, which we’re even bigger than you might think. Millions of people rely on us every day to help them live their lives, power their businesses, and keep their public services running. We connect friends to family, clients to colleagues, people to possibilities. We keep the wheels of business spinning, and the emergency services responding. 

Why this job matters

New EE’s vision is to become the most personal, customer focused brand in the UK. The shift we are making in the market means a huge change in how we plan our brand & communications to deliver on business objectives and brand OKRs.

The Communications Planning Manager will lead development of the 12-18 month and quarterly communications plans & will lead the change in how we plan across marketing, making the shift to audience and insight led communications planning across our paid, owned and earned channels channels. 

What you’ll be doing

  1. Accountable for development of integrated and audience led brand & communications plans to deliver on Consumer business & brand objectives/OKRs across all senior stakeholders in EE Consumer 
  2. Combine creativity and communications effectiveness through strong understanding of audiences, insight, data strategy and media thinking across paid, owned and earned channels to lead & inform planning direction across marketing 
  3. Forever curious about what is happening in the world that our brand, and our audiences, live in to inspire provocative ways for the EE brand to show up to capture consumer attention across multiple product categories (BB/mobile/TV/home security/consumer electronics/digital platform engagement for both customers and non customers)
  4. Combine our paid and owned communications touchpoints to create an ecosystem of communication that leads our audiences on a journey to a specific outcome. Understand how we can both proactively communicate and respond to triggers of our audiences and the moments/times of the year that are most relevant to communicate 
  5. Create briefs with deep audience specific insight to drive maximum relevance to achieve brand objectives & OKRs
  6. Work with cross functional teams across marketing, digital and service CFUs to ensure we’re using all of our paid and owned channels and communication tools to reach our audiences at scale 
  7. Work with other marketing stakeholders to get the most out of the audience data strategy and needstate propositions 
  8. Lead on internal planning processes and GTM integration of paid and owned communications plans 
  9. Main interface into agencies from a planning point of view and owner of audience lead briefing processes 

The skills and experience you will need under your belt

  1. Paid and owned integration: You’ll have considerable experience in communications planning, paid and owned channel comms/media strategy or similar role at a customer led organization 
  2. Story-telling with insight & data: strong skills in building the case for change, drawing on insight, data and analytical planning techniques with the ability to challenge and influence change & alignment across multiple senior stakeholders across the Marketing organization
  3. Communications Planning Experience: demonstration of audience led planning experience across paid and owned channels required, with creative/media agency relationship experience required  
  4. An influencer and change maker:  Linking business acumen & commercial priorities through to communications strategy with ability to connect with the creative direction of the brand & leading internal stakeholder decision making, and all creative/media agencies to alignment on one integrated plan 

What's in it for you? What are the benefits?

At BT, we entertain, educate and empower millions of people every single day. We’re a brand built on connecting people – whether that’s friends, family, businesses or communities. Working here, you’ll receive an attractive salary and a range of competitive benefits, but – more than that – you’ll be joining an ambitious organisation with a culture of togetherness, collaboration and inclusivity, that takes a genuine and proactive interest in your progress and development. 


  • Competitive salary
  • 25 days annual leave (plus bank holidays)
  • 10% on target performance bonus
  • Life Assurance
  • Pension scheme if you pay in 5% BT will pay in an additional 10%
  • Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships etc.
  • 50% off EE mobile pay monthly or SIM only plans
  • Exclusive colleague discounts on our latest and greatest BT broadband packages
  • BT TV, including TNT Sport and the NOW Entertainment membership, and 25% off NOW Sport, Cinema and Kids
  • 50% discount for friends and family on EE SIM only plans
  • World class training and development opportunities
  • Volunteering days so you can give back to your local community


BT is an equal opportunities employer. We’re working hard to create an inclusive working environment, where people from all backgrounds can succeed. We want to make sure your recruitment experience is the best it can be – so, if you’re selected for an interview, please let us know if there’s any adjustments we can make that would be helpful for you.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

We value diversity and celebrate difference. As Philip Jansen, our CEO, says ‘We embed diversity and inclusion into everything that we do. It’s fundamental to our purpose: we connect for good.’ 

We all stick to the same values: Personal, Simple, and Brilliant. From day one, you’ll get stuck in to tough challenges, pitch in with ideas, make things happen. But you won’t be alone: we’ll be there with help and support, learning and development. 



Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.


Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

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