Job Description
Vertical Marketing Professional
Req Id:  57389
Posting Start Date:  5/11/26
Job Function:  Brand and Marketing
Division:  UK Business
Job Location:  GBR-London-BTHQ One Braham
Advertised Salary:  Competitive

London, Birmingham, Bristol or Manchester

About the role;

The Vertical Marketing professional will support the strategy and execution of integrated marketing campaigns within key verticals across CPS and Global. Bringing together thought leadership, demand generation and go-to-market activity to generate leads, new contacts, opportunities and revenue to support sales targets, through industry specific programmes.
 
The individual in this role will be responsible for supporting the planning and executing of a coherent vertical marketing plan, including both direct and digital marketing, social media, and customer activity.

What you’ll be doing;

  • Tactical delivery of campaigns, sponsorships and events in the vertical, working with agency and internal stakeholders to deploy and report on progress
  • Support delivery of vertical communications, e.g. newsletters, emails
  • Lead on creating new case studies and use cases for industry propositions
  • Support the delivery of UK and global vertical marketing campaigns
  • Write, edit, and direct the creation of vertical content
  • Work with product and partner marketing to launch offers, incentives and new products into the vertical teams
  • Support day-to-day sales enablement activity and work with Channel professional to ensure vertical content loaded on to sales portal
  • Attend meetings and strategy sessions with vertical sales teams
  • Work with account managers to ensure take up of marketing qualified leads and support sales teams with next steps and actions
  • Report regularly to Vertical Manager on deliverables, performance and ROI for your activity

Essential skills/experience;

  • Able to support in all aspects of the marketing mix, including research, insight, message development, channel delivery and measurement.
  • Previous experience in B2B marketing
  • Ability to collaborate with multiple stakeholders across internal and external teams
  • Confident in proposing new ideas into vertical plan
  • Customer centric – supporting the creation of vertical programmes to excite and attract new and existing customers
  • Highly organised with good project management skills
  • Good collaboration skills across various teams to deliver targeted activity into the vertical
  • Measuring program effectiveness and ROI

Desirable skills/experience;

  • Experience in delivering marketing campaigns
  • Good relationship building skills
  • Good commercial acumen 

Our package;

Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:

  • 10% on target annual bonus
  • Access to an online private GP 24/7 for you and your immediate family
  • Market-leading paid carers leave with up to 2 weeks off
  • Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
  • Discounted EE and BT products, including mobile and broadband
  • Market leading Pension scheme – 5% from you and 10% from us
  • Holiday purchase scheme

You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.

With over 180 years of heritage, BT Business has brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers in the UK

We’re a leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

We are Customer-First Challengers, who are Committed, Clear and Connected. We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.